MOBILE GROWTH INSIGHTS

Mobile growth insights in the form of in-depth articles, guides, and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

About a week and a half ago, Apple sent out an invitation to iOS app makers to test out its new Analytics platform, which would offer more data on how apps
I had an opportunity to use the Apple Watch for a day and dig deeper into its functions than is normally possible during public demos in Apple Stores. The first impression
The Apple Watch announcement excited millions of consumers and developers. Devs felt an opportunity for a brand new market, as well as a new opportunity to differentiate from hundreds of thousands
I’m part of a cool online event that kicks off Thursday, April 9! My friend Charlyn Keating, an app developer and entrepreneur, is hosting The Appreneur Summit – the largest online
How Apple features apps and games is marred with rumors and a great mystery. I bet you’ve asked the question “Why the hell this app…?” many times in the past. With
The mobile landscape has changed rapidly in the last two years. The majority of apps are free now and most of the existing marketing strategies focus on paid user acquisition. Unfortunately,
You probably know yourself that before you go shopping for new shoes there are millions of models available and it will be hard to choose only one pair. Once you enter
Push notifications are no doubt a key for improving user retention. But the truth is there are few resources and stats about the best tactics. Until now! I traveled a long
Reviews are an essential part of the App Store and Google Play Store in regards to marketing. More positive reviews mean more social proof for the user which leads to more

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