MOBILE MARKETING BLOG

Mobile marketing insights in the form of in-depth articles, guides and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

Welcome to the fifth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.    Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio.   What you will learn in this episode: –      How your ads should evolve
Featuring ads in the 8th episode of Mobile Ad Eaters are DoorDash, HBO Max, Roblox, Duolingo, Clash of Clans and Acrylic Nails! Listen to our special guest Raquel Korman, Creative Manager of CrazyLabs, who shows us her best performing creative and talks about why you should try to get a reaction out of your viewers. Mobile Ad Eaters is a short video series that aims to show the best performing and most creative video
Welcome to the fourth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio.   What you will learn in this part: –   What is a creative strategy and
Welcome to the third part of our Mobile Marketing Creatives Series. In a series of ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio. What you will learn in this episode: What a brand actually means in
Featuring ads in the 7th episode of Mobile Ad Eaters are Galaxy Attack: Alien Shooter, Top Eleven: Be a Football Manager, Mergical, Pirates of the Caribbean: Tides of War and Woodoku. Get inspired by UK’s Tripledot Studios Director of Growth Jan Sawicki-Hughes who shares not only their best-perfoming ad called Brain on Vacation but also some tips about seasonality in ads. Mobile Ad Eaters is a short video series that aims to show the
Welcome to the second part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app. Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio. What you will learn in this episode: Why understanding the competitive landscape is critical to defining
Featuring ads in the 6th episode of Mobile Ad Eaters are TikTok, Crypto.com, Facebook, DoorDash, Plenty of Fish and Blinkist. Our guest Violeta Pirnog, Performance Marketing Manager of Blinkist, introduces their most successful and inspiration ad called “Read like a CEO”. Watch to hear about Blinkist’s “frankensteining” tactic. Mobile Ad Eaters is a short video series that aims to show the best performing and most creative video ads out there. Subscribe to our channel not to miss the next episode!
This is the first episode of the Mobile Marketing Creatives Series that aims to inspire you on how to best promote your app or game through thumb-stopping visuals.  The importance of player and user analysis According to Gonzalo Fasanella, CMO of Tactile Games, a deep understanding of players’ motivators is one of the main reasons why Lily’s Garden occupies top 100 grossing charts in the US with about $220K in revenues daily (according to Apptica). Gonzalo introduced
Today’s mobile growth is driven by paid user acquisition. In 2020, mobile ad spending reached a 26% year-over-year growth, bringing it to a whopping $240B (according to App Annie).  Such an acquisition is based on two pillars. First, user behavior events sent from the app back to ad networks provide signals for algorithms who the best users are. Second, ad creatives that make people click on a banner, video, or playable ad and drive
If you are a developer or marketeer working in mobile, you’ve probably heard the term ‘deep linking’. But what is it, and how can you leverage deep links for your app or game?  A deep link launches an app and opens a specific landing page within an app when a user clicks a link on a web page or another app. Deep links can significantly improve user experience and conversion rates. Here are some

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