MOBILE GROWTH INSIGHTS

Mobile growth insights in the form of in-depth articles, guides, and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majority of search traffic now revolves around brand terms, making
Our best practices for creating successful mobile video ads on Facebook and Google.
To achieve a high app store conversion rate, it’s crucial to recognize that users often have little interest in your app. Their download decision happens almost instantly.
In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and bad fake ads, and 12 creative approaches to
A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game’s purpose and optimal positioning to maximize its appeal.
What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what’s expected–functionally and performance, privacy and security.
Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position while always keeping the customer in mind.
Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motivators, and know how they decide where to invest their precious
Today’s mobile growth is driven by paid user acquisition. In 2020, mobile ad spending reached a 26% year-over-year growth, bringing it to a whopping $240B (according to data.ai).  Such an acquisition is

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