The 11 Sins of Mobile Marketing: Lessons from Growth Audits

The 11 Sins of Mobile Marketing: Lessons Learned from Growth Audits

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a solution, mobile growth audits have become an increasingly popular method for identifying gaps in businesses’ growth plans and unlocking their maximum scalability potential.

Growing subscription-based mobile apps with LTV prediction

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help you significantly improve user acquisition performance. In this article,  we explain what an LTV prediction is, the critical role the post-install events play in […]

Summary of the Complete Guide on Predictive LTV modeling

Guide on Predictive LTV Modeling

AppsFlyer, AppAgent, and Incipia have collaborated to create a comprehensive guide on predictive LTV modeling. This must-read resource caters to mobile marketers, UA managers, and marketing analysts. Drawing insights from experts representing companies like Rovio, Hutch Games, Wargaming, Joom, Wolt, Blinkist, and Boombit, this guide offers a holistic view on how LTV modeling differs across various […]