How to Develop a Creative Strategy for a New Mobile Game
What exactly is a creative strategy, how do you build one, and how do you achieve the “sex appeal” of your game?
How to Find a Game-Market Fit Early and Efficiently
Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.
Where to Begin when Developing a New Mobile Game
Where should you start with the development of a new mobile game: do you begin with the idea or the audience?
Navigating Chaos: How To Develop a Successful Strategy For a Mobile Gaming Studio
This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.
The Power of AI in Mobile Marketing: Practical Use Cases for Creative Production
The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this article, we’ll explore various creative use cases of AI programs and provide you with insights on how to leverage them for your projects.
How to iterate mobile video ads and double the lifetime of your creatives
This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app. Download the Mobile Ad Creatives eBook today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with […]
How to Read Performance Data for Mobile Ad Creatives
In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, and the comparison between Facebook Ads and MMP dashboards.
3 Ways to A/B Test App Store and Google Play Assets
Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majority of search traffic now revolves around brand terms, making it challenging to scale.
Mobile Video Ad Best Practices for Google and Facebook
Our best practices for creating successful mobile video ads on Facebook and Google.
ASO Best Practices: Designing App Store Creatives
To achieve a high app store conversion rate, it’s crucial to recognize that users often have little interest in your app. Their download decision happens almost instantly.
