The Power of AI in Mobile Marketing: Practical Use Cases for Creative Production
The creative industry is one area where AI tools have immense potential, and their applications are only limited by our imagination. In this article, we’ll explore various creative use cases of AI programs and provide you with insights on how to leverage them for your projects.
How to iterate mobile video ads and double the lifetime of your creatives
This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app. Download the Mobile Ad Creatives eBook today to read the other nine parts of this series. The comprehensive guide includes ten core topics condensed into a practical blueprint with […]
How to Read Performance Data for Mobile Ad Creatives
In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, and the comparison between Facebook Ads and MMP dashboards.
3 Ways to A/B Test App Store and Google Play Assets
Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majority of search traffic now revolves around brand terms, making it challenging to scale.
Mobile Video Ad Best Practices for Google and Facebook
Our best practices for creating successful mobile video ads on Facebook and Google.
ASO Best Practices: Designing App Store Creatives
To achieve a high app store conversion rate, it’s crucial to recognize that users often have little interest in your app. Their download decision happens almost instantly.
How to Create Mobile Video Ads for Apps & Games
In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and bad fake ads, and 12 creative approaches to accelerate the ideation process.
What is a Mobile Creative Strategy and How to Create One
A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game’s purpose and optimal positioning to maximize its appeal.
A Guide to Mobile App Branding: Tips and Examples
What defines a great mobile brand, and how does it impact customer behavior? Mobile app branding promises that the product will deliver what’s expected–functionally and performance, privacy and security.
How to increase app store conversion rate: spy on competitors
Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position while always keeping the customer in mind.
