How to set up post-install events for mobile attribution analytics

Post-install events

Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize mobile app marketing. Post-install events play a crucial role in this process.  What is a post-install event? A post-install event is any event or action taken by the user after they […]

Efficiency in Mobile Ad Creatives Production: ACE Framework!

Ad Creatives Production

Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for their mobile app or game. The process should effectively merge art with science: it must create efficiency, reduce burnout, and provide your creative team with more time to focus on idea-making… […]

Tips for successful mobile marketing on TikTok

Mobile Marketing TikTok

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   For some TikTok is the next big thing in mobile marketing. For others, it’s a platform for youngsters that isn’t quite ready for attention – yet. But, if you follow the growth of the platform closely, you will […]

6 key drivers of ASO strategy for your business

6 key drivers of ASO strategy

Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective strategy, many publishers are spending money without seeing results. At AppAgent, we have written widely on the subject, sharing our belief that strategy should […]

How to stop Apple from rejecting your App Store preview videos in 2022

Apple rejecting app preview videos

Last updated: September 20th, 2022 To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Every day, Apple seems to be getting stricter with store assets. At least, that’s what we at AppAgent and other publishers have experienced. It’s increasingly common for app previews to be rejected because they […]

How user acquisition automation can save you three days a week

User acquisition automation

  To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Can you imagine what it must feel like to be the digital marketing director of a popular on-demand delivery app? You’re responsible for running local campaigns in 181 cities across 23 countries. When new locations in LATAM, Eastern […]

Mobile Ad Monetization Masterclass: Waterfalls

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In this in-depth article, we look at what ad monetization waterfalls are and why setting eCPM floors is an essential part of maximizing your return. […]

Insider Secrets: How to test new mobile user-acquisition channels

How to Test New Acquisition Channels

AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile advertising accounts for two-thirds of the entire advertising market worldwide – and continues to grow as we spend more time online.   What does it mean? The majority of media budgets are focused on two […]