Be An Executioner

I started reading book Getting Real by 37Signals on the long way from Stockholm to Prague. Out of tons of great insights and ideas one really resonated with me so much I want to share it with you.

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It’s so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.)

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

Explanation:

Awful idea = -1

Weak idea = 1

So-so idea = 5

Good idea = 10

Great idea = 15

Brilliant idea = 20

No execution = $1

Weak execution = $1000

So-so execution = $10,000

Good execution = $100,000

Great execution = $1,000,000

Brilliant execution = $10,000,000

To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20.The most brilliant idea takes great execution to be worth $20,000,000.

That’s why I don’t want to hear people’s ideas. I’m not interested until I see their execution.

-Derek Sivers, president and programmer, CD Baby and HostBaby

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Welcome to the fifth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com.