ALIKE HEALTH

Scaling Android Userbase 7x in the United States

7x

increase in registrations within four months

Developed UGC-style creatives that proved to be top converters

About Alike Health Mobile App

Alike is a free social health app available for both Android and iOS that aims to enable meaningful, life-changing connections between people who share the same medical journey.

You are 94% alike
Yarden Egozi

The AppAgent team is super professional, responsive and helpful. I could rest assured that our UA activity is always being monitored and optimized, so nothing falls apart.

Yarden Egozi / Head of Growth at Alike Health

Ask your Alikes

the brief

Increase the userbase by scaling the UA budget while keeping the CPA at the lowest level.

THE SOLUTION

Health apps have limited targeting options that don’t allow the use of specific health conditions.

To compensate for that, we focused on developing engaging creatives primarily based on testimonials and users sharing their personal health journeys. Systematic testing and exploration of new audiences through creatives allowed us to effectively scale Alike Health.

Once we saw the campaign spending the full allocated budget and the cost per action (CPA) in a target range, we slowly ramped up the spend. 

The cautious approach was necessary to avoid restarting the campaign learning phase and meeting the client’s volume and price targets.

Alike onboardings

APPAGENT’S CONCLUSIOn

“The Health category requires a specific approach. One experiment was with campaign structure, of which we discussed the optimal setup. Another was on the creative approach and how to communicate health issues and expert testimonials. Quick iteration cycles led to more clarity and better performance over time. My advice: be thoughtful when designing and evaluating experiments, and have open conversations with your team or client about hypotheses and learnings. And don’t rush, good things come to those who wait!”

Daniil Nenashev / Growth Manager at Appagent

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