ASANA REBEL

9 QUICK FIXES THAT IMPROVED UA WHEN COVID STRUCK

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An audit identified 9 issues that improved UA performance

Provided actionable tips on campaign taxonomy, targeting, campaign optimization, and creative testing

About Asana Rebel mobile app

Berlin-based Asana Rebel offers a variety of yoga-inspired fitness programs crafted by experts for users of all levels. Asana’s founders wanted to maximize the increased interest in home fitness caused by the COVID-19 pandemic by improving UA performance.

AppAgent was like a mirror to us. The team helped us to reflect our campaign strategy, which in turn helped us to drive better results. Very detail-oriented combined with deep insights!

Robin Pratap / Co-founder and CEO of Asana Rebel

the brief

To perform an audit of the Facebook ad account and creative testing framework. Recommend specific improvements.

The SOLUTION

AppAgent identified several opportunities to reach better campaign performance. Here are some the high-level findings:

  1. User acquisition creatives and store listing need to be aligned in order to reach a healthy marketing funnel.
  2. Campaign taxonomy is critically important for further analysis. Tagging of creative elements also allows us to better understand what resonates with people.
  3. Any unnecessary geographical and language targeting creates a burden on the Facebook algorithm.
  4. Leverage vertical ad creative formats such as Stories. Custom creatives are needed but engagement is worth the extra effort.

AppAgent’s conclusion

“AppAgent provided practical recommendations on campaign taxonomy, targeting, campaign optimisation as well  as creative optimisation and organisation, which led to performance uplift.”

Lucia Mrvova / Head of User Acquisition at AppAgent

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