BILLDU

WHERE IN-DEPTH AUDITS MEET BUSINESS UPSCALE

20%

increase in subscription conversions

Enhanced user LTV insights for refined user acquisition

About billdu mobile app

Billdu, a powerhouse invoicing solution, streamlines billing for over 600,000 freelancers and small businesses. Despite its vast user base, the company aspired to expand its market presence and turned to AppAgent for a comprehensive growth audit.

Invoice your clients in seconds

Through our close collaboration, Billdu gained a deeper grasp of their user's Lifetime Value (LTV), which helped them make smarter decisions about cash flow and user acquisition. Additionally, our focused product improvements resulted in a 20% boost in subscription conversion rates.

Daniil Nenashev / Growth Manager at AppAgent

the brief

Billdu sought AppAgent’s expertise to research and define growth opportunities that will increase the number of downloads and paying users.

Billdu Onboarding review

THE SOLUTION

We initiated our journey with a detailed growth audit, highlighting essential areas of refinement.

User acquisition and ASO offered clarity on strategies, especially for significant platforms, and pinpointed ways to boost organic visibility and conversions.

Data insights delivered recommendations on scalability, provided pivotal product feedback, and sharpened LTV calculation methods.

Impressed with the insights, Billdu was eager to deepen our collaboration.

We embarked on an in-depth LTV exploration, helping Billdu understand their revenue trajectory. In parallel, we emphasized product improvements, refining the onboarding flow and enhancing paywall strategies.

AppAgent’s best practice

Analyzing the lifetime value (LTV) curve goes beyond just determining the user’s worth; it highlights payback cycles, providing a foundation to align user acquisition strategies with clear cash flow insights, ensuring optimized spend and return timing.

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