increase in revenue in four months
Designed creative production process to sustain UA activities
DreamLoft is a New-Zealand-based developer that managed to successfully launch its main title, Game of Words: Word Puzzles, and gain initial traction, especially on Google Ads (Android).
Craig Forret / Co-Founder at dreamloft
Profitably scale Game of Words, set up the production of high-performing creatives, and grow its main title beyond the first traction achieved on Google Ads.
During an initial full-funnel Growth Audit, we touched on past UA efforts, ASO, data analytics, product, and monetization.
Based on these, we created a prioritized backlog of activities for growth, and defined the LTV prediction model.
Every 3 months, we evaluated the execution and reprioritized activities to gain insights and ideas for creative production and ROAS improvement.
A creative strategy canvas pointing to relevant motivators of Game of Words players helped us to design new creatives—that even outperformed the client’s previous top-performing ads—and allowed us to achieve a 33% creative win rate.
We also expanded existing channels to scale the game profitably on Android and iOS using “hero” (long-lasting & performing) creative ads.
AppAgent’s conclusion
“Developing a model to predict profitability and payback time was a game-changer. We could more confidently push on user acquisition after knowing exactly which initial metrics to look for. Revenue increased by 65% in just 4 months while maintaining a high margin.”
Roberto Sbrolla / Mobile Marketing manager
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