FISHING POINTS

EXPANDED THE HIGH SEASON BY CATCHING FISHERMAN ALL AROUND THE GLOBE

Fishing Points Screenshots

Maintained high campaign performance after the fishing season

2x

the original marketing spend

About fishing points mobile app

Fishing Points is a companion-app for professional fishermen and fishing enthusiasts suggesting the best fishing times by using solunar data, tide prediction, and weather forecast.

AppAgent listens to our feedback and is constantly improving their work. Thanks to the great results achieved by the team, our marketing budget has increased significantly. The ads they create are engaging and successful.

Klemen klemencic / Co-Owner of fishing points

the brief

Establish performance marketing channels, scale campaigns over the season and number of active users.

Know when to reel one in ad

THE SOLUTION

After studying the historical data, AppAgent has designed a media plan outlining essential tests for Apple Search Ads, Facebook, and Google. 

Analytical support throughout the turbulent times of IDFA deprecation was necessary to be able to measure campaign profitability. 

Look-a-like audiences on Facebook and Instagram based on organic users were a good starting point for user acquisition. 

Once various campaigns rolled out, a diverse set of messages was tested over the course of 3 months in the US and EU.

Optimization also happened on the platform, country, and audience level, which lead to a gradual increase of the budget.

Fishing Points ad copies

AppAgent’s conclusion

“Both conventional and non-conventional strategies were tested on Facebook for long-term potential. Applying the best practices helped us achieve the biggest volume from Google Ads Android campaigns, which are live to date. Also, carefully documented knowledge mined throughout the course of the season, will be used in the next seasonal cycle to kick-start the acquisition engine without hesitation.”

Egor goriachev / mobile marketing manager

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