custom views on product performance and user behavior
Cost-efficient solution based on Google Cloud Platform
Inscape is a New York-based meditation app merging traditional techniques with intelligent personalization.
Edlyn Yuen / Senior product manager at Inscape
To develop an internal dashboard for the app to visualize our customers’ behavioral data.
Part of the full-scope marketing support was to build custom analytics using a Google technology stack – Firebase as a data collector, a BigQuery database and a Data Studio for dashboards.
“We created the data architecture in close cooperation with the development team by integrating analytic events and preparing a large set of data visualizations. Dashboards were tailor to needs of a product manager, investors and an acquisition team.”
Martin Jelinek / Head of Marketing at AppAgent