Designed 4 unique and high production quality master video ads
Created hundreds of versions ready for 8 export markets
Latvia-based Joom is one of the world’s fastest-growing international eCommerce platforms. Since 2016, its mobile shopping app has reached 150 million users across the globe.
Yuri Ivanov / Co-Founder & CMO of Joom
Deliver a batch of original ads for multiple markets and ad networks.
AppAgent created an automated workflow using it’s proprietary Creative Automation Tool (CAT). The process was based on a single master ad that was automatically formatted into multiple layouts as well as content adjustments based on a database of inputs. Localized headlines, currencies and prices were automatically swapped and rendered into final videos. The internal UA department at Joom runs these ads on networks such as Facebook, Google Ads, AdColony, Unity Ads and AppLovin.
AppAgent’s best practice
“My coding background helps me to simplify larger design tasks. It’s important to build the project with the end goal in mind and decide what level of automation is the best. A good creative brief helps a lot and an experienced motion designer can guide the marketer through the whole process.”
Lukas Kosik / Motion Designer at AppAgent