RECOLOR BY KUUHUBB

50% WIN RATE WITH NEW AD CREATIVES

Delivered fresh new UA video ideas that could rival Kuhubb’s current best-performing ads

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of the videos yielded great results and were on par with Kuuhubb’s best performing videos

About RECOLOR MOBILE APP

Kuuhubb is a Finnish company focused on mobile games and apps targeted at a female audience with bespoke experiences. Their popular Recolor adult coloring app has 50 million installs across Android and iOS.

I have nothing but positive to say about AppAgent’s creative team. They truly listen to customers’ needs and create high quality videos that meet the expectations.

Tanja Levo / Head of User Acquisition at Kuuhubb

the brief

Deliver fresh video creatives that will be on par with Kuuhuub’s current best performers.

THE SOLUTION

AppAgent designed a series of video ads for the Recolor app incorporating learnings from previously tested ads by Kuuhubb, the company behind Recolor.

A mobile ad intelligence tool, Apptica, helped us analyze competitors to find patterns of what works. Also, our own experience of what has worked in the past and what is currently trending played a big role in concept development.

We focused on catchy intros and colourful, flashy animations, with strong copy that promoted the app’s stress-relieving benefits.

AppAgent’s best practice

Capturing the motivation and mindset of users is the key to touch their hearts. Go beyond the data and learn more about your hard-core fans: who they are, when and how they interact with your mobile app or game, what experience they seek. Once transferred to the communication you will see how well the messaging resonates.”

TINA LOVASIC / Head of Creative Studio at AppAgent

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