WORLD HOCKEY MANAGER BY GOLD TOWN GAMES

100,000 NEW PLAYERS MONTHLY, ACQUIRED PROFITABLY

400%

increase in the volume of installs with positive ROI

Expanding from FB to Google Ads, Twitter, Vkontakte, ASA, Snapchat and Reddit

About WORLD HOCKEY MANAGER MOBILE GAME

A Swedish game studio called Gold Town Games published their World Hockey Manager game for true hockey fans.

As a coach, you manage players, match strategy, and training facilities to become the best team in the world.

For Gold Town Games, it has been fantastic to work with AppAgent. They have provided us with top of the line knowledge and insights during our phase of building World Hockey Manager. AppAgent is always well-prepared, structured, and front in a way that builds confidence, challenges us, and makes us move forward.

Pär Hultgren / CEO at Gold Town Games

the brief

To support Gold Town Games with the release of their first game including go-to-market strategy, product advisory and user acquisition after the launch.

THE SOLUTION

AppAgent developed a soft-launch strategy after two-day on-site workshop with management team. Our team, including an ex-EA Mobile producer of Madden NFL helped them improve the game.

AppAgent has built predictive ROI reporting with financial forecasting to further support the client, providing information to grow the game and their business in the App Store and Play Store.

AppAgent’s conclusion

“The game was released in fall 2017, after being soft launched for a couple of months in countries where hockey is popular. To scale the acquisition, we had to find the right creatives and develop an initial audience. Only then were we able to fine-tune targeting and improve performance.”

DAVID PERTL / Marketing Manager at AppAgent

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