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Working on over 60 store listing experiments in the past year has revealed to me some important lessons – and provided lots of surprises as well. It’s now much clearer to me that improving store conversion is one of the cheapest and the most effective ways of user acquisition. Even with 50 organic downloads a day, a 10% improvement in store conversions can generate an additional 25,000 free installs in just a year! With
The mobile space is full of buzzwords such as re-targeting, segmentation, ads optimization, DSP or programmatic buying. Everyone is trying to lower the high cost per install and fight the trend of growing prices. There’s one spot in the user acquisition funnel which has been surprisingly overlooked. It’s the store listing page which is the fundamental point of the conversion of all your UA efforts including organic downloads. App presentation can have a dramatic
We announced a “Free Icon Redesign Giveaway” together with Appmasters.co in June. The lucky winner was the app called StatusCar (iTunes). It’s a social app which offers a simple way to share your current speed with your friends around. Our task was to redesign the original icon into a new shiny one. Below is our strategic proposal together with two sketches and a final icon. Please let us know your comments below or tweet

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