During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every single decision – from strategy to product to marketing. It may be essential, but many companies struggle to deal with scattered data sources; the task of translating these raw numbers into actionable insights; or the challenge of bringing together analysts, marketers and product owners. I recently sat down with

This is the second part of a series about mobile analytics by Albert Kolacek, product analyst at AppAgent. If you’ve missed the first part ‘How to select the right mobile analytics tool’ start there. The last post in the series will cover: ‘Why segmentation is the key to the long-term success of your game’ and will be available next week. Now that you’ve selected and integrated an analytics solution, you may be wondering what

A guest post by Albert Kolacek, product analyst at AppAgent. This is the first of three guest posts from AppAgent.co concerning mobile games analytics. You’ve worked hard on your new app or game, relying on your experience and gut feeling to make it as awesome as possible. Now you’re ready for the soft launch, and you want to collect and analyze a lot of data to validate as well as iterate your product. The