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To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Too many developers believe that they have an incredible product and want to scale acquisition
This is a guest post by Jakub Chour, Mobile Marketer & Marketing Technologist. High churn rates are a common problem in the mobile app world. Some users may abandon your app
Three weeks ago, I attended the PGC Helsinki conference where I represented AppAgent in a panel discussion about “LTV for mobile apps” organized by Mika Levo from Pollen VC. The topic
Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featuring process, all tips & tricks
As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, products and apps that ultimately no one
Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shallow foundations. It’s great to have a strong product vision,
Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them appropriately. Unlike emails, which can often be trapped
Working with about 10 gaming companies at AppAgent, I see a clear pattern as to what are the most common mistakes in mobile marketing. My talk at Pocket Gamer Connects Helsinki
Deciding whether your newest mobile game should adopt a freemium or premium business model is one of the most important decisions a developer can make. It will not only define the

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