Viber case study: where big publishers miss free downloads

NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned below (new keywords in the name of the app or added subtitle). We’re glad to see Viber is actively improving their rankings and identifies new opportunities with iOS11. According to Statista, consumers downloaded a total of […]

The Smart ASO Trick for Higher Rankings

This is a guest post by Jiri Chochlik, founder at AsoFriend and ASO Specialist at AppAgent.   It’s no secret that titles – and now also subtitles – are the most important factors for keywords in iOS11. Here’s a smart and simple trick that you can use to leverage the fact that these keywords are given […]

Why 7 seconds could make or break your mobile app

A recent survey on download decisions claimed that the description of the app was the second most important reason for install, with rating coming in as number one. The problem is, what people say and what they actually do are often two very different things, so I set out to find the truth about the […]

The massive impact of iOS11 on App Store featuring

Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featuring process, all tips & tricks learned in past 7 years with dozens of examples and data. The post below focuses on the impact of iOS11 on featuring. The book […]

Do you have these 4 key roles in your mobile marketing team?

Benedict Evans, partner at the venture capital giant Andreessen Horowitz, may have claimed in 2014 that ‘Mobile is eating the world’, but a look at the job market shows that still isn’t the case three years later. There may be more than 3 million apps in the App Store, but there are fewer than 700 […]

Fake it before you make it – the cheapest way to test your app’s viability

As a former startup founder, I have jumped at too many poor ideas and spent enormous amounts of time and effort developing new ideas, products and apps that ultimately no one cared about. Naturally, I explored how to eliminate uncertainty, finding markets with low costs and high potential. The Lean Startup methodology provided me with […]

5 steps for building the RIGHT mobile game

Surprisingly, many developers invest enormous amounts of time, effort and resources in developing games or apps that are built on very shallow foundations. It’s great to have a strong product vision, but without understanding the market situation, competition, target group, acquisition costs and performance benchmarks, you are navigating blindly. As a result, it’s highly likely […]

Proven strategies for effective push notifications

Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them appropriately. Unlike emails, which can often be trapped by spam filters, notifications are able to speak directly to the user through their most personal device. In Tradewise – a news app targeting […]

3 major mobile analytics trends for 2017

During my time at the App Promotion Summit in Berlin it became clear that a pattern is emerging in mobile analytics. Data now impacts every single decision – from strategy to product to marketing. It may be essential, but many companies struggle to deal with scattered data sources; the task of translating these raw numbers […]

Lessons Learned From the Launch of Zavezu Mobile App

Roughly translated as ‘Delivery’ in English, today’s launch of peer-to-peer delivery service Zavezu (Play Store, App Store) is the culmination of over a year and a half’s work. At AppAgent we have worked with Zavezu’s founders David Pertl and Jaroslav Vavrina over the last 10 months – here’s what we have learned. Even newbies can […]