About a week and a half ago, Apple sent out an invitation to iOS app makers to test out its new Analytics platform, which would offer more data on how apps are being used, the trends of particular customers and more. The mobile analytics space has matured a lot but Apple brings one game changer to the space which is called “Sources”. As a marketing guy, I’m pretty frustrated by the black box from

I had an opportunity to use the Apple Watch for a day and dig deeper into its functions than is normally possible during public demos in Apple Stores. The first impression was overwhelming: a small computer with a gorgeous screen on my wrist. I tapped the screen, opened the first app or two and… got lost. One of the keys to success for iPhone and the later iPad was it’s simple UI. My daughter

The Apple Watch announcement excited millions of consumers and developers. Devs felt an opportunity for a brand new market, as well as a new opportunity to differentiate from hundreds of thousands of other developers and serve a new customer segment. The device was first considered as a wrist computer, let’s say a miniature of the iPhone with a more personal touch. This vision stimulated imagination what could be achieved in health, fitness, utilities and

Reviews are an essential part of the App Store and Google Play Store in regards to marketing. More positive reviews mean more social proof for the user which leads to more installs of your app. Most users are followers of others and the number of reviews can help steer the majority of them into downloading an app they might want to download. Also, it’s generally known how important reviews are in the ranking algorithm.