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Mobile growth insights in the form of in-depth articles, guides, and best practices.
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MOBILE growth INSIGHTS
An essential guide on how to use Apple Search Ads to boost App Store Optimization (ASO)
It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a hug...
Viber case study: where big publishers miss free downloads
NOTE: Viber released an updated store listing shortly before we published the analysis, where they utilize several strategies mentioned belo...
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