Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Ad Iterations - Episode 10

How to iterate mobile video ads and double the lifetime of your creatives

Petr Fodor
Peter Fodor

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

How to read UA data

How to Read Performance Data for Mobile Ad Creatives

Petr Fodor
Peter Fodor

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

AB Testing Episode8_1

3 Ways to A/B Test App Store and Google Play Assets

Petr Fodor
Peter Fodor

Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majo...

Best practices for mobile video ad creatives for Facebook Google

Mobile Video Ad Best Practices for Google and Facebook

Petr Fodor
Peter Fodor

Our best practices for creating successful mobile video ads on Facebook and Google.

App Store Optimization and Creative best practices

ASO Best Practices: Designing App Store Creatives

Petr Fodor
Peter Fodor

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

How to make a good ads for mobile apps

How to Create Mobile Video Ads for Apps & Games

Petr Fodor
Peter Fodor

In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...

What is mobile creative strategy and how to create one

What is a Mobile Creative Strategy and How to Create One

Petr Fodor
Peter Fodor

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...

How to increase App Store conversion rate

How to increase app store conversion rate: spy on competitors

Petr Fodor
Peter Fodor

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...

how to analyze app users' and game players' motivation

Motivation-Based Creatives: How to Conduct USer & Game Player Analysis

Petr Fodor
Peter Fodor

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...

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Creative Testing Guide

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