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Why do players open the same mobile game every single day — without a single push notification? This phenomenon isn’t driven by fun gameplay...

This is part ten of the Mobile Marketing Creatives Series where you will learn how to iterate mobile video ads. In ten episodes, we aim to p...

In this article, you will learn why creative performance is tested on Facebook, which metrics to follow and how to avoid hidden pitfalls, an...

Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majo...

Our best practices for creating successful mobile video ads on Facebook and Google.

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

In this article, you will discover how to adapt your ads to effectively deal with market saturation, the key distinctions between good and b...

A collaborative creative strategy, developed jointly by marketers and product managers, provides a clear direction for an app or game's purp...

Understanding the competitive landscape is still crucial for your mobile app or game. It can assist you in defining a unique market position...

Regardless of the advancements in ad network algorithms, it remains vital to truly comprehend your players or users, understand their motiva...