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LTV predictions

How do real-life companies use lifetime value predictions

Ivana Fodorova

Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’...

Cracking the complexity of Lifetime Value in freemium games

Cracking the complexity of Lifetime Value in freemium games

Petr Fodor
Peter Fodor

Three weeks ago, I attended the PGC Helsinki conference where I represented AppAgent in a panel discussion about “LTV for mobile apps&...

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