Mobile growth insights in the form of in-depth articles, guides, and best practices.

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Featured image introducing Episode 8 of the Mobile Marketing Creatives Series, focused on A/B testing for app store assets, showing a professional marketer comparing two app icons for performance analysis.
Petr Fodor
Peter Fodor

Over the past 2-3 years, ASO has evolved into a field primarily focused on conversion optimization rather than search optimization. The majo...

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Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers.