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The 11 Sins of Mobile Marketing: Lessons from Growth Audits

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

Case Study: Creative Breakthroughs in Clash of Clans

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

Winning the Growth Game: CAC Payback Period and Flywheels

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

Maximize Your User Acquisition Efforts with The UA Viability Calculator

Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?

The UGC Ads Library for Mobile Marketers & Creative Idea Makers

We created the UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to...

How to iterate mobile video ads and double the lifetime of your creatives

This is part ten of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stop...

Mobile Video Ad Best Practices for Google and Facebook

Our best practices for creating successful mobile video ads on Facebook and Google.

ASO Best Practices: Designing App Store Creatives

To achieve a high app store conversion rate, it's crucial to recognize that users often have little interest in your app. Their download dec...

Scaling mobile user acquisition with ad creatives testing

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. If you’ve been dabbling in mobile ...

Tips for successful mobile marketing on TikTok

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   For some TikTok is the next big thing ...

Unlocking Venmo's Growth Strategy: How the App Reached $935M in Revenue

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

Growing subscription-based mobile apps with LTV prediction

To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Identifying a suitable post-install even...