Action Games
ROBLOX CORPORATION - Roblox
What we like about it:
- Includes a fun concept – “When your Roblox avatar outfit matches your outfit”
- Cross promotion with Alo Yoga
- Showcases gameplay
- Fun background music
SUPERCELL - Clash of Clans
What we like about it:
- Intriguing background music
- Gets the message across using text rather than dialogue
BLIZZARD ENTERTAINMENT - Diablo Immortal
What we like about it:
- Features a gaming streamer
- Showcases gameplay
- Explains the main features of the game
Jia Rong Tech - TapTap Master
What we like about it:
- Showcases gameplay
- Explains the main features of the game
- Calming background music
MCAT Test Prep - King of the Curve
What we like about it:
- Includes trendy music
- Uses roleplay
- Showcases the game’s features
HOMA GAMES - Z defense - Zombie Games
What we like about it:
- Hook includes a challenge
- Showcases gameplay
ONESOFT GLOBAL PTE LTD - Space shooter - Galaxy attack
What we like about it:
- Uses Social Proof in the hook
- Showcases gameplay
- Uses captions
Yodo1 Games - Rodeo Stampede Sky Zoo Safari
What we like about it:
- Showcases gameplay
- Includes captions and sound effects
Shadow Fight 3 - RPG fighting
What we like about it:
- Unique transition
- Includes voiceover
ONE PIECE Gear Five Unleashed
What we like about it:
- Uses a dynamic tone
- Clear call-to-action
- Includes captions
- Organic style ad with gameplay and reactions
Trivia Games
BEHIND THE APP - Exposed: Who's Most Likely To
What we like about it:
- Utilizes the popular TikTok trend – “Most likely to”
- Includes TikTok automated voiceover
- Features popular songs
ETERMAX - Trivia Crack
What we like about it:
- Features popular creator who is known for quizzing strangers on the street
- Questions & answers are visible to the viewer
SONY PICTURES TELEVISION - Millionaire Trivia: TV Game
What we like about it:
- Questions & answers are visible to the viewer
- Utilizes popular “water bottle flip” challenge
ETERMAX - Trivia Crack
What we like about it:
- Fun branded animations
- Explains the main features of the game
- Direct CTA
Super Lucky Games LLC - TRIVIA STAR Quiz Games Offline
What we like about it:
- Attention-grabbing hook for Millennial / Gen-Z audience
Focus apps - Brain Out
What we like about it:
- Intriguing hook
- Straightforward CTA
Super Lucky Games LLC - TRIVIA STAR Quiz Games Offline
What we like about it:
- Intriguing hook
- Straightforward CTA
- Fail ad concept
TRIVIA STAR Quiz Games Offline
What we like about it:
- Fail-style ad
- Casual and organic concept
TRIVIA STAR Quiz Games Offline
What we like about it:
- Dynamic tone
- Includes captions
- Attention-grabbing hook
- Uses green screen