The UGC Ads Library for Mobile Marketers & Creative Idea Makers

The UGC Ads Library for mobile marketers and creative idea makers

Apps

Shopping Apps

POSHMARK

What we like about it: 

  • Utilizes popular concept for shopping apps in which creators try on purchased items
  • Features screenshots of the items on the app

ETSY

What we like about it: 

  • Features screenshots of the items on the app
  • Aesthetically pleasing footage and background music
  • Doesn’t require actors
  • Provides decor inspiration for viewers

TARGET

What we like about it:

  • Creator provides product recommendation
  • Resembles an honest and natural influencer product review

SHEIN

What we like about it:

  • Authentically showcases a product
  • Utilizes a trending TikTok sound 
  • Short capture with CTA

OfferUp

What we like about it:

  • Includes captions with emojis
  • Straightforward CTA
  • Highlights the benefits of using the app

Upside

What we like about it:

  • Utilizes popular TikTok trend
  • Relatable actor
  • Shows the app in use

Chewy

What we like about it:

  • Uses a rabbit to create a UGC-style ad
  • Uses voiceover and captions

Poshmark

What we like about it:

  • The hook is visually appealing
  • Uses a popular TikTok theme of aesthetic traveling 

ASOS

What we like about it:

  • Dynamic pace 
  • Includes captions and voiceover

Instacart

What we like about it:

  • TikTok Trend – Day in a life
  • Long format
  • Showcases the app
New!

AliExpress

What we like about it:

  • Attention-grabbing hook
  • Includes captions
  • Organic style ad
New!

Cider

What we like about it:

  • Uses trendy music
  • Uses headlines
  • Showcases the app

Rakuten: Cash Back & Deals

What we like about it:

  • Exciting tone in the hook 
  • Presents the USP
  • Includes captions

HaffPrice: Always Lowest Price

What we like about it:

  • Engaging hook
  • Includes captions

CHEWY

What we like about it:

  • Uses humor
  • Includes captions
  • Shows the app in use

INFLUENSTER

What we like about it:

  • Showcases real products bought on the app

Health & Fitness Apps

CALM

What we like about it:

  • Discusses trending topic related to the app
  • Seasonal content – “Mental Health Awareness Month”
  • Uses humor

MYFITNESSPAL

What we like about it:

  • Uses voiceover 
  • Live video combined with a showcase of the app
  • Includes captions

ALIKE HEALTH

What we like about it:

  • Creator talking directly to viewers
  • Direct CTA
  • Includes captions

ALIKE HEALTH

What we like about it:

  • Testimonial-style UGC
  • Appeals to viewers’ emotions
  • Uses footage from a few different creators

ALIKE HEALTH

What we like about it:

  • Social proof / professional authority
  • Direct CTA
  • Includes captions

BLOOM: CBT & THERAPY JOURNAL

What we like about it:

  • Uses voiceover
  • Includes captions 
  • Utilizes popular trend – “One day since ..”
  • Showcases how the app has changed the creator’s life over time

ENDUCO

What we like about it:

  • Uses humor

MOSHI

What we like about it:

  • Includes captions 
  • Shows the app in use
  • Showcases the benefits of using the app

Nike Training Club: Fitness

What we like about it:

  • Fast-paced content
  • Branded CTA

JustFit

What we like about it:

  • Utilizes popular TikTok trend ‘Oh no’ in the hook

Headspace Mindful Meditation

What we like about it:

  • Relatable hook
  • Includes captions

Humans Anonymous

What we like about it:

  • Organic and relatable content
  • Showcases the app in use
New!

ShutEye

What we like about it:

  • Organic style ad
  • Includes captions
  • Showcases the app 
  • Clear call-to-action

SWEATCOIN

What we like about it:

  • Catchy background music
  • Showcases the app in use

Social Networks

PEANUT: FIND FRIENDS & SUPPORT

What we like about it:

  • Long, relatable caption 
  • Soft background music
  • Super short – 8s

Summer: Dating & New Friends

What we like about it:

  • Uses green screen to showcase the app
  • Intriguing hook
  • Fun and engaging CTA

Summer: Dating & New Friends

What we like about it:

  • Short and to-the-point
  • Features a real user of the app

BeReal

What we like about it:

  • Utilizes popular TikTok trend – “this is your sign to…”
  • Catchy background music
  • Showcases the app in use

Delight

What we like about it:

  • Utilizes popular TikTok trend – “get ready with me”
  • Subtly hints at the app’s benefits vs competitors

Tinder

What we like about it:

  • Utilizes popular TikTok sound and trend

Mysocial | Influencer Manager

What we like about it:

  • Shows the app in use
  • Appeals to a very specific audience (content creators)
  • Attention-grabbing hook

Hily

What we like about it:

  • Simple, but effective hook
  • Catchy background music

Delight: Dating & Relationship

What we like about it:

  • ‘POV’ concept
  • Content feels organic
  • Includes voiceover
New!

CastChat

What we like about it:

  • Attention-grabbing hook
  • Includes captions & sound effects
  • Clear call-to-action

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