The UGC Ads Library for Mobile Marketers & Creative Idea Makers

The UGC Ads Library for mobile marketers and creative idea makers

Books, Magazines & Newspapers

Manta

What we like about it:

  • Uses green screen to showcase the app in use
  • Trending background music
  • Short captions throughout the ad 

Likewise

What we like about it:

  • Uses roleplay
  • Includes captions
  • Features the app’s benefits

Likewise

What we like about it:

  • Gets the message across without dialogue
  • Theme-appropriate background music
  • Super short – 12s

TooFar Media

What we like about it:

  • Uses images to display the app’s content
  • Natural, authentic content

Kindle

What we like about it:

  • UGC style ad
  • Includes captions

Chatbooks Family Photo Albums

What we like about it:

  • Begins with a compelling hook
  • Includes captions and voiceover
  • Clear call to action

Dorian: Comics Game Platform

What we like about it:

  • Short-form content
  • Includes funny gameplay
New!

Libby

What we like about it:

  • Organic style ad
  • Includes captions
  • Includes calm background music

Marvel Unlimited

What we like about it:

  • Hook opens with the ‘pain point’ 
  • Long format

SCRIBD

What we like about it:

  • No actors needed
  • Super short – 12s
  • Provides viewers with a sneak peek into the app

Lifestyle Apps

UBER EATS

What we like about it:

  • Utilizes storytelling
  • Suited for foodies

LYFT

What we like about it:

  • Includes captions
  • Step-by-step walkthrough of how to use the app 

TURO

What we like about it:

  • Resembles traditional influencer travel content
  • Uses TikTok automated voiceover
  • Super short – 14s

TheFork

What we like about it:

  • Vlog-style 
  • Simple, authentic content

Education Apps

New!

Quizlet

What we like about it: 

  • Dynamic tone
  • Uses a headline
  • Includes captions
  • Showcases the app

Speech Blubs: Language Therapy

What we like about it: 

  • Uses relevant text overlays
  • Showcases authentic gameplay

Chegg Study

What we like about it: 

  • Begins with a compelling hook
  • Short format

Mazii

What we like about it: 

  • Includes two languages to capture different audiences
  • Uses green screen
  • Uses storytelling to capture pain points and the solution

Numerade Homework Help Videos

What we like about it: 

  • UGC style ad
  • Includes captions

ArtWorkout: Learn How To Draw

What we like about it: 

  • Opens with the app’s Unique Selling Proposition
  • Use of gamification

BABBEL

What we like about it: 

  • Utilizes POV and roleplay
  • Slyly references competitor
  • Uses humor

CODECADEMY: Codecademy Go

What we like about it: 

  • Uses TikTok automated voiceover
  • Showcases the practical benefits of the app
  • Fun background music

BLUB BLUB

What we like about it: 

  • Uses TikTok automated voiceover
  • Includes captions
  • Appeals to viewers’ emotions
  • Showcases the benefits of the app

LOORA

What we like about it: 

  • Resembles a spontaneous video
  • Showcases the app in use

Knowunity

What we like about it: 

  • Natural, authentic content
  • Doesn’t immediately come off as an ad

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