UGC Ads Library

WHY THE UGC ADS LIBRARY?

At AppAgent, we are constantly monitoring trends and learning from the best.

We use this database internally to capture interesting stories, techniques and visual executions in the growing segment of UGC ads.

As sharing is in our DNA, we’ve decided to open this live database to industry peers.

 

Games

Puzzle games

WOOGA - June's Journey: Hidden Objects

  • Shows the main plot of the game in real life (find hidden objects)
  • One person
  • Effects in video 

WOOGA - Switch Craft

  • Strong acting
  • Humor
  • Quick pace

KING - Candy Crush Saga

  • Voice-over
  • Very short 
  • No text
  • Video concept “Show your Candy Crush face”

TRAILMIX - Love & Pies

  • Voice-over
  • Background music
  • Video shows part of the  daily routine

METACORE GAMES OY - Merge Mansion 2

  • Person/people play a part in the main plot of the game
  • Look very natural, not like an ad

Role-Playing Games

LILITH GAMES - Rise of Kingdoms

  • Streamer plays a game
  • Captions
  • Emotional Play
  • Green background (game)

NIANTIC - Pokemon GO #1

  • Captions
  • Main concept “a day of my life with X game”
  • Showing the game & daily routine 

NIANTIC - Pokemon GO #2

  • Captions
  • TikTok trend “Tell me X without telling me X”

FUNPLUS - State of Survival: Zombie War

  • Captions
  • Description of the game
  • Voice-over

DIANDIAN - King of Avalon: Dragon Warfare

  • Humor
  • Combination of game showcase with an explanation of how to play

BANDAI NAMCO - Dragon Ball Legends

  • Streamer
  • Quite low-quality video
  • Showcase of the game (real life)

SMALL GIANT GAMES - Empires & Puzzles #1

  • Advanced post-production
  • Gameplay explanation

SMALL GIANT GAMES - Empires & Puzzles #2

  • Streamer
  • Advanced post-production
  • Quick pace

HOLYDAY STUDIOS - Firestone Idle RPG

  • Gameplay explanation
  • Simple execution
  • Captions

MACHINE ZONE - Final Fantasy XV

  • Streamer
  • Humour
  • Quick pace
  • Advanced post-production

EVONY - The King’s Return

  • Streamer
  • Quick pace
  • Advanced post-production

Simulation Games

REWORKS - Redecor: Home Design Makeover

  • Question & answer video
  • Highlights the advantages of the app
  • Real-life gameplay 

MAGIC TAVERN - Project Makeover

  • Video without words (conversation) 
  • Very short
  • Humor
  • Background music

EPISODE INTERACTIVE - Episode : Choose Your Story

  • TikTok trend

EPISODE INTERACTIVE - Episode : Choose Your Story

  • One person acts as two

Educational & Family Games

TOCA BOCA - Toca Life World: Build Stories

  • Video without words (conversation)
  • Combination of real people and game characters
  • Background sound

SCOPELY - Yahtzee with Buddies Dice

CODESPARK - CodeSpark: Coding for Kids

  • Benefits of using the app
  • Captions

Music Games

SPACE APE - Beatstar: Touch Your Music

  • Short
  • One person act as two
  • Humor

BIG BLUE BUBBLE - My Singing Monsters

  • Real person play tennis with game character
  • Presenting one of the challenge in the game

FRESHPLANET - SongPop 2: Guess The Song Game

  • Green screen (show the game)
  • Two people show how they play the game
  • Humor

Casino Games

PLAYTIKA - Bingo Blitz™

  • Green screen (low-quality of background)
  • Music: cover of popular song

SPINX - Jackpot Crush

  • Two-person dialogue
  • Captions
  • Description of the game advantages

SCIPLAY - Jackpot Party: Casino Slots

  • Short
  • Conversation between two people
  • Person playing the game (free-time activity)

Action Games

ROBLOX CORPORATION - Roblox

  • Concept: “When your Roblox avatar outfit matches your outfit”
  • Game is showcased
  • Music

SUPERCELL - Clash of Clans

  • TikTok trends
  • Background music
  • Only text (no conversation)

BLIZZARD ENTERTAINMENT - Diablo Immortal

  • Streamer 
  • Game is showcased
  • Explaining the main features of the game 

Trivia Games

BEHIND THE APP - Exposed: Who's Most Likely To

  • TikTok trends
  • Voice-over
  • Background music
  • Fun

ETERMAX - Trivia Crack

  • Asking questions (playing quiz) people on the street
  • Caption (questions & answers are visible on the screen)

SONY PICTURES TELEVISION - Millionaire Trivia: TV Game

  • Asking questions (playing quiz) 
  • Caption (questions & answers are visible on the screen)
  • People in video participate in challenge

Apps

Shopping Apps

POSHMARK

  • Popular “concept” for shopping apps – user trying on purchased items, creating outfits 
  • App screenshots with items
  • App vs reality
  • Music over 
  • One actor

ETSY

  • Music over
  • Zero actors
  • Store vs reality 
  • App screenshots with items
  • Aesthetic videos
  • Inspiration

TARGET

  • Product recommendation 
  • Without the music 
  • Max natural
  • Captions 

SHEIN

  • Trendy track 
  • One actor
  • Showcasing the item 
  • Emotions as a hook
  • Short capture with CTA

Health & Fitness Apps

CALM

  • Background sound
  • Roleplay
  • One actor
  • Seasonal content

MYFITNESSPAL

  • Voice-over 
  • Life video combined with app showcase 
  • Captions
  • Food

ALIKE HEALTH #1

  • TikTok style
  • Captions
  • Branding

ALIKE HEALTH #2

  • Strong acting
  • Multiple actors
  • Testimonial
  • Emotions

ALIKE HEALTH #3

  • Professional authority
  • Captions

BETTERHELP

  • One Actor
  • Roleplay
  • Humor

Social Networks

PEANUT: FIND FRIENDS & SUPPORT

  • Long relatable caption 
  • Soft background music
  • Super short video – 8s

9 COUNT - Summer: Dating & New Friends #1

  • Green screen 
  • Background music
  • One actor
  • Catching information

9 COUNT - Summer: Dating & New Friends #2

  • One actor
  • Packshot

Books, Magazines & Newspapers

RIDI CORPORATION - Manta

  • Green screen 
  • Background music
  • One actor
  • Packshot 
  • Short captions throughout the ad 

likewise #1

  • One Actor
  • Roleplay
  • Packshot 
  • 37s

likewise #2

  • Music 
  • No speech 
  • Packshot
  • 12s

Lifestyle Apps

UBER #1

  • One Actor
  • Speaking
  • Background music
  • Green screen – guiding through the app
  • How to use app & benefits 
  • Captions 
  • 35s

UBER #2

  • Voice-over
  • Background music
  • 35s
  • Storytelling

LYFT

  • One actor
  • Subtitles 
  • Using the app in “real” life
  • How to use the app

TURO

  • One Actor
  • Robotic voice 
  • Using the app in “real” life
  • Little focus on the app – briefly mentioning it

LINKEDIN

  • One actor
  • Background music
  • Green screen 
  • Captions
  • 10s
  • Packshot
  • Tips on how to create a resume – ad with value

BUMBLE

  • Two actors
  • Background music 
  • Packshot in the end 
  • 14s
  • Happy couple after downloading the dating app
  • Photo slideshow 

Education Apps

BABBEL #1

  • One actor
  • Captions
  • Voice-over
  • Background music
  • 30s
  • Reviewing the app 
  • App is showcased

BABBEL #2

  • Roleplay
  • One actor 
  • POV
  • Humor
  • Reference to competitor
  • Packshot at the end

CODECADEMY: CodeAcademy Go

  • One actor
  • Background music 
  • Robotic voice (women)
  • “Reasons to …” concept 
  • Captions & emojis

Finance Apps

TRUEBILL

  • Storytelling 
  • One actor
  • Subtitles 
  • App is showcased
  • 35s

BRIGIT

  • Two actors
  • Humor – “pranking the girlfriend”
  • Hook at the beginning 
  • Emojis 
  • Captions
  • 25s

EARNIN #1

  • No actors 
  • Background music
  • Long caption 
  • Looks very native
  • 10s

EARNIN #2

  • One actor
  • Asking Siri for advice
  • 15s`

UPSIDE

  • No actors
  • App ad on the TV screen 
  • User records the screen
  • Packshot at the end

Productivity Apps

EVERNOTE

  • One actor
  • Roleplay
  • Subtitles
  • 45s

GRAMMARLY

  • One actor
  • Voice-over
  • Showcase of the app
  • “This app will change your life”

UNROLL.ME

  • One Actor
  • Subtitles 
  • Showcase of the app
  • “Problem – Solution”
  • Packshot in the end

Let’s grow together with great UGC creatives!

Ping us at hi@appagent.com

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