User Acquisition: A guide for TikTok

AppAgent TikTok User Acquisition Guide

A guide on how to use TikTok for marketing

TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z & Millennials. As a marketer, this is a great way to reach young audiences but doing user acquisition on TikTok is not as easy as it seems. 

TikTok for mobile app installs campaign

The main factor that sets campaigns apart remains creative as it is the case with other networks. However, creatives on TikTok need to be native to the platform and not getting them right means a total failure of the campaigns.

Using TikTok for advertising

In addition, creating campaigns on TikTok requires being in direct contact with an account manager and it involves a lot of bureaucracy: from increasing spend via email to completing forms for creating accounts.

However, all of this can be tackled with the right resources and information. Read more about TikTok below.  

Last update: April 9th 2020

Want to learn more about TikTok? Check these tips for successful mobile marketing on TikTok.

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Welcome to the fifth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com.