It doesn’t matter if it’s the App Store or Google Play, every user has to visit a store to download your app or game. But journeys leading to that point can vary, something we reflect through a personalized ASO strategy.
To our eyes, ASO for eBay and a newly launched marketplace are vastly different. Each deals with different cards, and can achieve different results with ASO.
It’s vital to analyze the market landscape and define how ASO fits your growth plans.
Then, we build your strategy around user insights, motivators, and journeys to bring you high-quality organic traffic.
We provide a realistic assessment of what ASO can do for your business. The goal is to maximize the effectiveness of total marketing investment, of which ASO is one part.
We use Apple Search Ads and Google Ads to collect valuable data, then build our strategies around it. We combine paid and organic tactics to build synergies, delivering more downloads for less.
Who else can offer you 10+ years of store design experience? Our first app was published in November 2011, and since then we’ve created countless icons, screenshots, and app preview videos for some of the world’s biggest mobile brands.
Paula Lehto / CMO at Musopia
Setting a new growth strategy based on data