How mobile ASO and UA should work together / White nights conference
Fireside chat between Peter Fodor, CEO of AppAgent, Erik Hegely, Head of Growth of Pixel Federation, Jesse Lempiäinen, Co-Founder of Geeklab and Juliane Besler, Marketing Manager of Kolibri Games.
Scaling mobile UA with ad creative testing / SPLITMETRICS
SplitMetrics & AppAgent shared advice on how to enhance user acquisition strategy with creatives testing: best practices, advice on hypotheses and winning even without a winner + thoughts on iOS14 & IDFA.
You will learn why it’s necessary to build a robust ad creatives process in case the business relies on paid user acquisition, how to produce ads, test them and iterate to maximize the automated campaign management capabilities of Facebook and Google.
