Creativity. Community. Conversation.
Mobile Ad Eaters Retreat
Where mobile-gaming leaders explore the art & science of creative communication — live at the Retreat and online via Ad Eaters Bites Series.
1st Retreat
Discover what made the first Mobile Ad Eaters Retreat unforgettable.
Retreat no.2
Latest Ad Eaters Retreat took place April 2026 in Prague. Check it out.
What Is Mobile Ad Eaters Retreat?
Mobile Ad Eaters Retreat is an annual creative strategy event for mobile growth leaders. We bring together publishers, UA experts, and creative teams to exchange real-world frameworks that scale — not recycled slides.
Launched in 2025, the Retreat is designed as a curated space for honest conversations, practical insights, and meaningful industry connections.
Last edition, Mobile Ad Eaters Retreat 2026, Took place in Prague. Check it out!
Highlights From the 2025 Retreat
The talks, the vibe, and the candid moments.
Who Attended the 2025 Retreat?
A publisher-first crowd from top mobile game studios & teams.
Who is the retreat for?
If you’re responsible for growth, creative performance, or scaling ad systems — this room is for you.
CMOs
UA & Creative leads
Creative Producers
Creative Strategists
Don’t miss Mobile Ad Eaters Retreat 2027
Bigger roundtables, new formats, deeper focus on creative systems that scale.
Speaker
Share your story on stage — we’ll help you turn it into a real talk that community will remember.
Attendee
Be part of a curated crowd of publishers, swapping playbooks you won’t find in slides.
partner
Support the community, connect with decision-makers, and integrate your brand where it matters most.
What we talk about? Check this out
This is next best thing to being on retreat. Grab a coffee and, click play and enjoy.
One Shot Only: How Disney Solitaire’s
Creative Strategy Beat the Odds
Sky Persin
SuperPlay
Egor Goriachev
AppAgent
Stop Chasing Trends: Unlock Your
Audience's True Desires
Gašper Jager
Ten Square Games
Scaling from 10 to 1000 Concepts: Creative Velocity Without the Chaos
Tuomo Kälviäinen
Small Giant Games
Andreas Stenman
Focal
Kill or Revitalize? A Case Study in
Rebranding and AI-Powered Creativity
Martin Gallo
Pixel Federation
Chris Szymanski
AppAgent
Quality vs. Quantity in Mobile Ads:
Does It Have to Be One or the Other?
Kenjy Vanitou
Voodoo
Volha Charnova
Tactile Games
Chris Szymanski
AppAgent
From Click to Commitment:
Building Value with Rewarded Ads
Massimo Caroli
MAF
Hooks That Hurt:
How Disturbing Ads Reel Us In
Alexandra Pulinets
AppAgent
Transforming Creative Intuition Into
Growth Insights Based on Millions of Ads
Max Barer
AppsFlyer
Angry Birds
and AI in Practice
Tatu Petersen-Jessen
Rovio
From Trends to Concepts: How to Generate Ideas for Trendy AI Ads
Dmitry Averkiev
JustPlay
How to Prevent Creative Fatigue
in Marketing Teams
Volha Charnova
Tactile Games
Kenjy Vanitou
Voodoo
Amanda Lulewicz
Growth Consultant
Ad Eaters bites - MINI Blog Series
Short & concrete takes from creative leaders.
Mobile Ad Eaters on fake gameplay ads, misleading creatives, and the long-term cost of deception in mobile gaming.
Mobile Ad Eaters on whether ugly ads truly outperform polished creatives and how aesthetics shape performance in mobile gaming.
Mobile Ad Eaters on AI’s effect on profitability, performance, and production in mobile gaming.
Retreat Timeline
Mobile Ad Eaters Retreat is an annual event. Explore past and upcoming retreats below.
Mobile Ad Eaters Retreat 2026
Latest chapter of creative strategy insights, curated speakers, and scalable systems. Check it out!
Explore 2026 Highlights
Mobile Ad Eaters Retreat 2025
The very first retreat featuring expert talks, networking sessions, and practical growth frameworks.
Explore 2025 HighlightsFREQUENTLY ASKED QUESTIONS
Have a question we haven’t answered?
Reach out to our team directly via [email protected].
What is Mobile Ad Eaters Retreat?
Mobile Ad Eaters Retreat is an invite-only event for mobile gaming marketers, creative strategists, and growth leaders hosted by AppAgent. The retreat focuses on creative strategy, user acquisition performance, and leadership in the mobile gaming industry.
How can I attend Mobile Ad Eaters Retreat?
Join our waitlist to get a chance to purchase a ticket. We are curating the attendee list from among applicants to prioritize mobile gaming publishers. You will be notified by organizers if you have been selected to attend within one week.
Is this paid event?
Yes, only selected attendees will be able to purchase a ticket. We will share more info on the ticket prices if your registration is approved.
Who is this event for?
Mobile Ad Eaters Retreat is designed for CMOs, Creative Strategists, UA Managers, Marketing Leads, and Art Directors working in the mobile gaming industry.
Are session recordings available from the 2025 event?
Yes, selected recordings approved by speakers are available on this page above and on AppAgent’s YouTube channel.
How can I get notified about Mobile Ad Eaters Retreat 2026?
Drop us an email to the form here, and we will get back to you!
I'd like to bring my team, is there a group discount?
Yes, we offer discounted pricing for teams attending together. Send in your details and number of people in an email to [email protected] and we will get back to you.
Can I apply as a speaker?
We’re always interested in hearing from potential speakers. If you have a talk idea that fits the theme of creative strategy, AI, or leadership in mobile gaming, reach out to [email protected] or fill in form here.
How do I become a sponsor?
We’d love to hear from you. Send a brief introduction of your company and how you see it aligning with the event’s concept to [email protected] or here.
I have a question not covered in the FAQs. Who can I contact?
For any other inquiries, please reach out to our team at [email protected], and we will get back to you as soon as possible.
We get nothing but love, and for a reason.
Huge thanks to AppAgent for trusting my experience, providing an amazing platform, and guiding me through the whole talk preparation process… and of course, for such a fantastic event!
This event felt more like a summer camp for grown-ups rather than a conference, full of joy, curiosity, and a real sense of belonging.
What made the retreat truly special was being surrounded by creative people and brilliant minds. I’m leaving with fresh ideas I can’t wait to try.
Huge thanks to AppAgent for trusting my experience, providing an amazing platform, and guiding me through the whole talk preparation process… and of course, for such a fantastic event!
This event felt more like a summer camp for grown-ups rather than a conference, full of joy, curiosity, and a real sense of belonging.
What made the retreat truly special was being surrounded by creative people and brilliant minds. I’m leaving with fresh ideas I can’t wait to try.
I am so happy to have met such amazing talents. The retreat of the creatives was truly a success. I hope we get to do it again soon!
A fantastic gathering full of insights, inspiring discussions, and creative minds driving mobile growth.
Great talks, good discussions, and a bag full of insights to take home.
I am so happy to have met such amazing talents. The retreat of the creatives was truly a success. I hope we get to do it again soon!
A fantastic gathering full of insights, inspiring discussions, and creative minds driving mobile growth.
Great talks, good discussions, and a bag full of insights to take home.