Short & concrete takes from creative leaders.

Short Blog Series

Mobile Ad Eaters Bites on reactivation and retargeting creative in mobile game advertising
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Alara Özçam

Mobile Ad Eaters on reactivation creative, retargeting messaging, and what actually wins churned players back.

Mobile Ad Eaters Bites on fake mobile game ads and misleading gameplay creatives
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Alara Özçam

Mobile Ad Eaters on fake gameplay ads, misleading creatives, and the long-term cost of deception in mobile gaming.

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Alara Özçam

Mobile Ad Eaters on whether ugly ads truly outperform polished creatives and how aesthetics shape performance in mobile gaming.

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Alara Özçam

Mobile Ad Eaters on AI’s effect on profitability, performance, and production in mobile gaming.

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