Game of Words
A game-changing approach to growth
65%
increase in revenue in four months
Designed creative production process to sustain UA activities
About Dreamloft
DreamLoft is a New-Zealand-based developer that managed to successfully launch its main title, Game of Words: Word Puzzles, and gain initial traction, especially on Google Ads (Android).
We’ve found AppAgent to be refreshingly open and transparent to work with. Their team has an earnest ethos of hardwork and are continually hungry to find ways to advance our business goals.
Craig ForretCo-Founder of DreamLoft
The brief
Profitably scale Game of Words, set up the production of high-performing creatives, and grow its main title beyond the first traction achieved on Google Ads.
The solution
During an initial full-funnel Growth Audit, we touched on past UA efforts, ASO, data analytics, product, and monetization.
Based on these, we created a prioritized backlog of activities for growth, and defined the LTV prediction model.
Every 3 months, we evaluated the execution and reprioritized activities to gain insights and ideas for creative production and ROAS improvement.
A creative strategy canvas pointing to relevant motivators of Game of Words players helped us to design new creatives—that even outperformed the client’s previous top-performing ads—and allowed us to achieve a 33% creative win rate.
We also expanded existing channels to scale the game profitably on Android and iOS using “hero” (long-lasting & performing) creative ads.
AppAgent's Conclusion
“Developing a model to predict profitability and payback time was a game-changer. We could more confidently push on user acquisition after knowing exactly which initial metrics to look for. Revenue increased by 65% in just 4 months while maintaining a high margin.”
