Data
Product
ASO
User Acquisition
Creatives
WHAt is GAMEPLAN™?
GamePlan™ is the bridge between where your game is and where it can be. We delve into your game’s unique situation, gather insights, and develop a strategy to ensure maximum ROI for your growth and creative activities.
Strategy
Implementation
Support
When would i need gameplan™?
You are struggling to stay competitive in a saturated market
You’ve hit a plateau and don’t know what to try next
You need to find blue ocean winning ad directions
You need to improve team performance and processes
You are struggling to sustain long-term player engagement
You have trouble scaling without sacrificing margin
You seek new scalable creative directions
You need help developing a data driven plan for growth
You are unable to identify the most effective UA channels
You are struggling to balance user retention with monetization
You lack key expertise or specific strategic roles
You need to set up tracking, analytics, and clear KPIs
You are unsure how to position the game for the market
You want to validate initial creative directions
You need a UA performance baseline to guide early decisions
WHY TRUST APPAGENT WITH MY GAME’S GROWTH and creative STRATEGY?
we’ve improved roas for 100+ MOBILE GAMES
Our growth strategies are based on 9+ years of work for the industry’s best, from startups to giants like Supercell, Netflix, Innogames, Plarium, and Microsoft.
WE PUT THE PIECES TOGETHER IN-HOUSE
Just like large game publishers, we have both Growth and Creative teams in-house. When you partner with us, you have direct access to experts in UA, ASO, creative strategy, and everything in between.
We WON’T Leave you hanging
We’ll provide you with the blueprint, but if you still need help, our experts are ready to handle the implementation.
What's Included?
360° Growth Audit OF Your Game
We analyze your past UA efforts, ASO performance, competitive landscape, tech stack, and monetization strategies. These insights fuel a comprehensive growth strategy and an actionable growth backlog.
Creative Strategy & Directions
Comprehensive guidance on ad formats, production timelines, and testing methodologies. Includes five strategic directions based on findings from the audit.
3-month growth roadmap
A timeline for the next three months of growth activities, highlighting key initiatives for UA, ASO, Data, and Creatives.
3 one-hour SYNC MEETINGS
Meet regularly with AppAgent’s growth experts for project updates, discussions on findings, and progress reports.
Gameplan™
What to expect
Timeline
1 Qualification calls with our mobile growth experts to determine exact scope.
2 Project kick-off (need access to your historical data and MMP).
3 Review of your audience, competitors, tracking setup, ASO health, paid UA campaigns, past growth activities, and product performance.
4 Development of your product, creative, and growth strategy.
5 Final GamePlan presentation and executive summary.
6 Implementation: choose to continue working with us or do-it-yourself.
Duration
2-4 Weeks, depending on the exact scope.
WHAt COMES AFTER GAMEPLAN™?
Implement the strategy in-house or with our help via the Growth Program or Creative Program.
- Managed user acquisition, creative development, ASO, and product optimization
- Dedicated team of experts led by a senior manager
- Weekly syncs and quarterly strategic reviews
Strategy
Implementation
Support
FREQUENTLY ASKED QUESTIONS
Why do we have to start with diagnostic?
You hire us to solve big problems. To do that, we need to fully map out the challenges you are facing and determine which growth levers to pull before we start spending your money. It’s not just more effective—it is, in our opinion, the ONLY way to get great results.
What if we only need help with creatives?
We offer a creative-focused version of the GamePlan™ that dives into your UA, ASO, product data, user reviews, and competitive landscape to develop a powerful USP. While our creatives are original and eye-catching, it’s our strategic approach that makes the real difference.
Can we just hire you for creative production or user acquisition?
Many agencies and freelancers will gladly execute on rigid briefs for you. However, to achieve consistent above-average results, we believe it’s crucial to innovate. This requires a deep understanding of all the factors influencing growth—your product, audience, competitive landscape, past efforts, and more.
Can we start with a pilot?
GamePlan™ is our pilot. To assess the quality of our work, explore our portfolio, case studies, or reviews on Clutch.
We recently revamped our strategy. Can you guarantee we’ll benefit from GamePlan™?
We’ve conducted audits for companies of all sizes, including industry leaders like Huuuge Games, Etermax, and Microsoft. Every time, we’ve uncovered valuable insights that had been missed. GamePlan™ also offers benchmarks, testing frameworks, and even reassurance that you’re on the right track. We’re so confident in GamePlan™ that we offer a money-back guarantee if no actionable insights are found to enhance your marketing efforts.