Mobile growth insights in the form of in-depth articles, guides, and best practices.

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MOBILE growth INSIGHTS

Illustration of a smartphone with devil horns symbolizing the '11 Sins of Mobile Marketing' as discussed in GamePlan™ audits for mobile game growth strategies.

The 11 Sins of Mobile Marketing: Lessons from Growth Audits

Martin Jelinek
Martin Jelinek

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

Featured image showing a hand holding a smartphone displaying a robotic hand, with a yellow background and rocket icons.

How Our ASO Manager Leverages AI in her Daily Work

Tanya Vasilieva
Tatiana Vasilieva

It’s hard to imagine AppAgent without AI! See how our ASO Manager uses it daily to boost expertise while keeping a human touch.

Illustration of a mobile game displayed on a smartphone in a suitcase full of cash, symbolizing the financial opportunity in selling a mobile game.

Everything You Need to Know Before Selling Your Mobile Game

Screenshot 2022-04-25 at 18.34.29
Annie Gense

If you're thinking about selling your game, you're likely swamped with questions. How long will it take? What's it worth? How do you find th...

Developing a Creative Strategy for Mobile Games-Hero-Image

How to Develop a Creative Strategy for a New Mobile Game

Petr Fodor
Peter Fodor

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

Illustration of a character comparing two game themes on mobile screens to find the best market fit, representing steps in early game development.

How to Find a Game-Market Fit Early and Efficiently

Petr Fodor
Peter Fodor

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.

Illustration of a character presenting concepts of audience targeting and game idea generation, representing the initial stages of developing a new mobile game.

Where to Begin when Developing a New Mobile Game

Petr Fodor
Peter Fodor

Where should you start with the development of a new mobile game: do you begin with the idea or the audience?

Illustration of a character pointing to a flowchart, symbolizing strategic planning for mobile gaming studios, part of AppAgent's Navigating Chaos series on game strategy.

Navigating Chaos: How To Develop a Successful Strategy For a Mobile Gaming Studio

Petr Fodor
Peter Fodor

This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

Featured image for 'The Mobile Marketer's 2024 Playbook for Custom Product Pages' showing a yellow background with phone screens displaying various trivia and challenge games, including captions like 'The Love of Trivia is in the Air' and 'Discover Video Trivia'

The Mobile Marketer’s 2024 Playbook for Custom Product Pages

Tanya Vasilieva
Tatiana Vasilieva

Gain a better understanding of how mobile game publishers can benefit from Custom Product Pages (CPPs) and what impact they can expect.

Case Study: Creative Breakthroughs in Clash of Clans

Case Study: Creative Breakthroughs in Clash of Clans

David Novotny
David Koblen

Once in a while, as marketers, we stumble upon exciting opportunities that, at first glance, might seem a bit counterintuitive. That's exact...

Reviving Royalty: A Clash Royale ASO Case Study

Reviving Royalty: A Clash Royale ASO Case Study

David Novotny
David Koblen

Discover how AppAgent elevated Clash Royale's app store presence by incorporating captivating RPG-themed creatives.

The Ultimate Guide to Finding & Collaborating with UGC Creators

The Ultimate Guide to Finding & Collaborating with UGC Creators

Screenshot 2022-04-25 at 18.34.29
Annie Gense

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

ASO & AI: How to Prompt Midjourney to Develop Stunning App Store Icons

ASO and AI: How to Prompt Midjourney to Develop Stunning App Icons

George Natsvlishvili
George Natsvlishvili

Exploring the capabilities of Midjourney, an innovative generative AI tool that can be used to craft captivating app icons.

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