MOBILE MARKETING BLOG

Mobile marketing insights in the form of in-depth articles, guides and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

Best practices for mobile video ad creatives: Facebook + Google

Best practices for mobile video ad creatives for Facebook Google
This is part seven of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: A/B testing store assets, understanding ad creative performance, how to do iterations of mobile ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games,

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Growing subscription-based mobile apps with LTV prediction

Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help you significantly improve user acquisition performance. In this article,  we explain what an LTV prediction is, the critical role the post-install events play in calculating LTV and how we improved the return on ad spend (ROAS) of a language learning app by 300% thanks to an unexpected finding.   The state of the subscription-based apps market Revenue from subscription-based apps

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Google Play and App Store optimization and creative best practices

App Store Optimization and Creative best practices
This is part six of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: how to design compelling ads, understanding ad creative performance, A/B testing in stores and best practices we have learned while working for top publishers such as Supercell, Social Point, Gram Games and

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How to make a good video ads for mobile apps

How to make a good ads for mobile apps
Welcome to the fifth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.    Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or

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Mobile Ad Eaters – Episode 8

Featuring ads in the 8th episode of Mobile Ad Eaters are DoorDash, HBO Max, Roblox, Duolingo, Clash of Clans and Acrylic Nails! Listen to our special guest Raquel Korman, Creative Manager of CrazyLabs, who shows us her best performing creative and talks about why you should try to get a reaction out of your viewers. Mobile Ad Eaters is a short video series that aims to show the best performing and most creative video

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What is mobile creative strategy and how to create one

What is mobile creative strategy and how to create one
Welcome to the fourth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com. 

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How to build a brand for mobile app + branding examples

How to build a brand for mobile app
Welcome to the third part of our Mobile Marketing Creatives Series. In a series of ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games,

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Mobile Ad Eaters – Episode 7

Featuring ads in the 7th episode of Mobile Ad Eaters are Galaxy Attack: Alien Shooter, Top Eleven: Be a Football Manager, Mergical, Pirates of the Caribbean: Tides of War and Woodoku. Get inspired by UK’s Tripledot Studios Director of Growth Jan Sawicki-Hughes who shares not only their best-perfoming ad called Brain on Vacation but also some tips about seasonality in ads. Mobile Ad Eaters is a short video series that aims to show the

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How to increase app store conversion rate: spy on competitors

How to increase App Store conversion rate
Welcome to the second part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app. Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com.

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Mobile Ad Eaters – Episode 6

Featuring ads in the 6th episode of Mobile Ad Eaters are TikTok, Crypto.com, Facebook, DoorDash, Plenty of Fish and Blinkist. Our guest Violeta Pirnog, Performance Marketing Manager of Blinkist, introduces their most successful and inspiration ad called “Read like a CEO”. Watch to hear about Blinkist’s “frankensteining” tactic. Mobile Ad Eaters is a short video series that aims to show the best performing and most creative video ads out there. Subscribe to our channel not to miss the next episode!

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