MOBILE MARKETING BLOG

Mobile marketing insights in the form of in-depth articles, guides and best practices.

Read the knowledge from AppAgent's experts as soon as it's released.

Mobile Ad Eaters with Martha Sanquiz of Goodwall

In the 12th episode of Mobile Ad Eaters, Martha Sanquiz, Growth Marketing Manager at Goodwall, shares her insights on current user acquisition trends, creative approaches, and her recent learnings in UA. She also shows us Goodwall’s best-performing ad, Student Shot.

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How to iterate mobile video ads and double the lifetime of your creatives

Ad Iterations - Episode 10
This is the last part of the Mobile Marketing Creatives Series. In ten episodes, we provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio. What you will learn in this episode: –      How to start with ad iterations –   

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Mobile Ad Eaters with Jamora Crawford of GameLoft

Mobile Ad Eaters 11 Gameloft
What do you think about body shaming ads!? This short video series shows the best performing and most creative mobile video ads with insight from amazing guests.  In the 11th episode of Mobile Ad Eaters, Jamora Crawford, Marketing Artist at Gameloft, talks about her worst performing ad and why it was a failure. She also shares her sources of inspiration and views on body shaming in ads. Tune in to see this episode’s top

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How to read mobile ad creative performance data

How to read UA data
This is part nine of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio. What you will learn in this episode: –      Why creative performance is tested on Facebook

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3¾ ways how to A/B test App Store and Play Store creative assets

This is part eight of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio. What you will learn in this episode: –      How marketability testing increase chances for new

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Mobile Ad Eaters with Claire Rozain of Rovio

Get inspired to design better ads. This short video series shows the best performing and most creative mobile video ads with insight from amazing guests. In the 10th episode of Mobile Ad Eaters, Claire Rozain, UA Manager at Rovio, shared her insights on UA trends, storytelling & fake ads, and also showed us Rovio’s best performing ad for Dream Blast. Tune in to see this episode’s top 5 ads: 1. Merge Mansion 2. Dogo

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Best practices for mobile video ad creatives: Facebook + Google

Best practices for mobile video ad creatives for Facebook Google
This is part seven of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.    Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio.   What you will learn in this episode: –      How we consume video ad

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Growing subscription-based mobile apps with LTV prediction

Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help you significantly improve user acquisition performance. In this article,  we explain what an LTV prediction is, the critical role the post-install events play in calculating LTV and how we improved the return on ad spend (ROAS) of a language learning app by 300% thanks to an unexpected finding.   The state of the subscription-based apps market Revenue from subscription-based apps

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Mobile Ad Eaters with Maciej Kudla of Ten Square Games

“It’s a great source of in a fun format.” – Jane,  “My inspiration file is growing” – Solal, “I love that you take that energy to share these. Really helpful.” – Dez.   And that’s exactly why we’re doing this short video series called Mobile Ad Eaters. In the 9th episode, you can watch the countdown of the top 5 mobile video ads: #5 State of Survival#4 Rush Royale#3 Bumble#2 Facebook#1 Family Island Maciej Kudla, Creative Producer

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Google Play and App Store optimization and creative best practices

App Store Optimization and Creative best practices
This is part six of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Download the Mobile Ad Creatives eBook today to read the other nine episodes in the series. The comprehensive guide includes ten core topics condensed into a practical blueprint with examples from AppAgent’s Creative Studio.   What you will learn in this episode: –   How users decide which app or game

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