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Predicting ROAS before spending on user acquisition—being able to do that could save you a ton of time and money, couldn’t it?
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. If you’ve been dabbling in mobile marketing for 2+ years now, you are aware of
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   For some TikTok is the next big thing in mobile marketing. For others, it’s
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here.   In this article, I have summarized my learnings from running cross-promotion strategies at games
The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. A guide on how to use TikTok for marketing TikTok has hit over 1,65 billion
Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between single player games and multiplayer games
Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially when you have no clue

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