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Growing subscription-based mobile apps with LTV prediction

Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help you significantly improve user acquisition performance. In this article,  we explain what an LTV prediction is, the critical role the post-install events play in calculating LTV and how we improved the return on ad spend (ROAS) of a language learning app by 300% thanks to an unexpected finding.   The state of the subscription-based apps market Revenue from subscription-based apps

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Scaling mobile user acquisition with ad creatives testing

Scaling mobile user acquisition with ad creatives testing
If you’ve been dabbling in mobile marketing for 2+ years now, you are aware of the ever increasing automation taking over all the advertising platforms. Long gone are the days of crunching data to find the perfect bid for each of your 20+ micro-segmented audiences in order to deliver a perfectly personalised experience while yielding maximum ROAS. Today, the more you try to narrow down your ideal target audience, the bigger the punishment you receive

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Tips for successful mobile marketing on TikTok

Mobile Marketing TikTok
For some TikTok is the next big thing in mobile marketing. For others, it’s a platform for youngsters that isn’t quite ready for attention – yet. But, if you follow the growth of the platform closely, you will realise it’s not for teens anymore. Today, big advertisers are already investing heavily into acquisition. One of them is Tom Nguyen.  Tom is exploring the potential for TikTok advertising on his own, without the support of

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A guide to cross-promotion: how to increase installs for your mobile game for free

Cross-promotion mobile games
In this article, I have summarized my learnings from running cross-promotion strategies at games publisher EA for two years. During that time, I worked with four games studios and successfully promoted 12 games. The result: two successful game launches, a constant stream of new installs and an increase in revenue year-on-year. Here’s how I did it.  Introduction to mobile cross-promotion At some point, users will churn from your mobile game, whether it’s because they

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User Acquisition: A guide for TikTok

AppAgent TikTok User Acquisition Guide
A guide on how to use TikTok for marketing TikTok has hit over 1,65 billion downloads globally with most of its audience formed by Gen Z & Millennials. As a marketer, this is a great way to reach young audiences but doing user acquisition on TikTok is not as easy as it seems.  TikTok for mobile app installs campaign The main factor that sets campaigns apart remains creative as it is the case with

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Specifics of Soft Launching Mobile Multiplayer Games

Specifics of Soft Launching Mobile Multiplayer Games
Fact: 7 out of the top 10 grossing games in the US App Store are multiplayer games. Do you know what’s the biggest difference between single player games and multiplayer games when it comes to marketing? Or do you know how you should optimize your budget when promoting your multiplayer game? Peter summed up his learnings and best practices in this 20 min talk he gave at the Game Developers Conference 2019. To learn

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Mobile Video Ads Specifications Cheat Sheet

Video Ads specifications
Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. Especially when you have no clue what the resolutions of each platform are, what the maximum video length is or even what’s the maximum file size. No worries, we’ve been there too. That’s why we’ve summed up all of the available information from the biggest ad networks such as

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How user acquisition automation can save you three days a week

User acquisition automation
Can you imagine what it must feel like to be the digital marketing director of a popular on-demand delivery app? You’re responsible for running local campaigns in 181 cities across 23 countries. When new locations in LATAM, Eastern Europe and the MENA region are added at a frantic pace of 1.4 a week, how do you stay productive and profitable? This is the exact situation Jacques Frisch, Digital Marketing Director at Glovo, found himself

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How to calculate the Customer Acquisition Cost (CAC) for your mobile application

Customer Acquisition Cost (CAC)
4 calculations types for the customer acquisition cost index If your boss asks you how much are you spending for one paying customer, would you know the number?  Maybe you already calculate your Cost Per Action (CPA) or Cost Per Install (CPI) and have an attractive spreadsheet to send to your boss. Do you know what your Customer Acquisition Cost (CAC) is? Have you ever calculated ALL of the costs involved in attracting a

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Insider Secrets: How to test new mobile user-acquisition channels

How to Test New Acquisition Channels
AdAge recently reported that the duopoly of Facebook and Google share almost 60% of the digital advertising market between them. Mobile advertising accounts for two-thirds of the entire advertising market worldwide – and continues to grow as we spend more time online.   What does it mean? The majority of media budgets are focused on two major channels – increasing competition and raising prices. To succeed online, you have to diversify your channels to fight

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