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Martin Jelinek
- // User Acquisition
Identifying a suitable post-install event and generating an accurate lifetime value (LTV) prediction could help you significantly improve user acquisition performance. In this article, we explain what an LTV prediction is, the critical role the post-install events play in calculating LTV and how we improved the return on ad spend (ROAS) of a language learning app by 300% thanks to an unexpected finding. The state of the subscription-based apps market Revenue from subscription-based apps