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Many articles talk about App store optimization (ASO) tactics, but only a few touch the fundamentals of a successful ASO strategy. By focusing simply on tactics instead of developing an effective strategy, many publishers are spending money without seeing results. At AppAgent, we have written widely on the subject, sharing our belief that strategy should drive tactics, not the other way round. We have identified six critical aspects of a successful ASO strategy. This
The Christmas and New Year period is an excellent opportunity to obtain more organic downloads. However, choosing the right store listing assets that convince users to download your app or game is crucial as competition for users and their wallets is high. Even after Google cleaned up its Play store in 2008, there are still almost 3m apps available for download – all competing for a piece of the action. In this article, we’d
It’s been two years since Apple introduced Search Ads in 13 storefronts*, and it’s clear to anyone in the industry that they have been a huge success. Setting them up is easy, with those developing campaigns needing to choose between the simple ASA Basic (pay-per-install, simple setup) and more complex Advanced (pay-per-tap, more features) approaches. The quality of installs that can be achieved using both is superb, but scalability is a significant challenge facing