Reviving Royalty: A Clash Royale ASO Case Study

Every one of our clients is hunting for better performance, higher conversion rates, a steady flow of new users, and inventive ways to keep their loyal players coming back for more.

For colossal games like Clash Royale, even a marginal 1% boost in conversion rates can usher in tens of thousands of new players each month. That’s why it’s crucial to evaluate and enhance the game’s ASO components and the overall store presence.

Achieving success is most effectively accomplished through a combination of thorough testing, a profound comprehension of your target audience, and a deep knowledge of your product.

We kicked things off by diving into research. We took a close look at our audience, trying to understand what makes them tick and why they love the game. 

Then, we reviewed all the different aspects and game modes in Clash Royale, breaking them down by their basic genres and what keeps players engaged. This step was crucial, as it helped us create distinct experiences with each set of creatives.

Gaining insight into the distinct features of these genres and their associated motivators was crucial. For instance, elements such as “Unlocking” or “Upgrading” new units, immersing oneself in the extended universe’s narrative and lore, and advancing through the king’s journey or quests all align with the traditional characteristics of RPG gaming. On the other hand, managing resources, orchestrating synergies between units and spells, and masterfully developing a unique strategy are emblematic of the Strategy genre.

We consider ourselves lucky to work on a game that draws inspiration from multiple genres. Ultimately, we made the deliberate choice to center our efforts on the themes of RPG, Strategy, and Action, and refine them to pinpoint the most pertinent motivators.