UNLOCK THE GROWTH POTENTIAL

Do you feel like you’ve reached the ceiling with your marketing efforts?
Not sure which steps to take in order to scale?

GROWTH PROGRAM

Set of all-important activities relevant to scale your app or game. We’ll help you maximize your impact by doing the right things at the right time.

What's included

1. GROWTH AUDIT

Within 2 weeks, AppAgent’s interdisciplinary team analyses your historical UA activities, App Store Optimization efforts, product performance, and tracking setup and identifies growth drivers. The output is a Growth Scorecard: a list of priorities and how to tackle them.

What our clients like about it:
  • Alignment on KPIs and goals
  • Deep understanding of their product and offering
  • Clarity on where to focus growth efforts

1. GROWTH AUDIT

Within 2 weeks, AppAgent’s interdisciplinary team analyses your historical UA activities, App Store Optimization efforts, product performance, and tracking setup and identifies growth drivers. The output is a Growth Scorecard: a list of priorities and how to tackle them.

What our clients like about it:
  • Alignment on KPIs and goals
  • Deep understanding of their product and offering
  • Clarity on where to focus growth efforts

2. MARKETING ANALYTICS

As Peter Drucker’s famous quote says, β€œyou can’t manage what you can’t measure”. Most partnerships therefore start with refinement of the tracking, selection of the best attribution tool, and definition of post-install events that are passed over in a form of a guide to your developers.

What our clients like about it:

  • Recommendations on post-IDFA tracking
  • Support with implementation of tracking events
  • Easy-to-understand marketing dashboards

2. MARKETING ANALYTICS

As Peter Drucker’s famous quote says, β€œyou can’t manage what you can’t measure”. Most partnerships therefore start with refinement of the tracking, selection of the best attribution tool, and definition of post-install events that are passed over in a form of a guide to your developers.

What our clients like about it:

  • Recommendations on post-IDFA tracking
  • Support with implementation of tracking events
  • Easy-to-understand marketing dashboards

3. Marketing Creatives

Proprietary creative kickstart captures what you want to communicate, what your unique selling proposition is, and which creative directions we should explore.
World-class team of designers then produce 2D, 3D and live shooting ads next to compelling store assets.Β 

What our clients like about it:
  • Creative strategy made specifically for your app or game
  • Original ideas reflecting your unique selling proposition
  • High production quality and brand compliance

3. Marketing Creatives

Proprietary creative kickstart captures what you want to communicate, what your unique selling proposition is, and which creative directions we should explore.
World-class team of designers then produce 2D, 3D and live shooting ads next to compelling store assets.Β 

What our clients like about it:
  • Creative strategy made specifically for your app or game
  • Original ideas reflecting your unique selling proposition
  • High production quality and brand compliance

4. User Acquisition Management

Dedicated campaign managers select the right channels based on the media plan, define placement, and run creative tests. Later on, they will carefully optimize the budget for maximizing the performance of the campaign. Online reporting and weekly syncs ensure a complete alignment with your plans and goals.

What our clients like about it:
  • Strong expertise in FB, Google Ads, ASA and TikTok
  • Detailed reporting and explanation of steps to take
  • Close connection with designers to maximize performance

4. User Acquisition Management

Dedicated campaign managers select the right channels based on the media plan, define placement, and run creative tests. Later on, they will carefully optimize the budget for maximizing the performance of the campaign. Online reporting and weekly syncs ensure a complete alignment with your plans and goals.

What our clients like about it:
  • Strong expertise in FB, Google Ads, ASA and TikTok
  • Detailed reporting and explanation of steps to take
  • Close connection with designers to maximize performance

5. Growth Review

Every cycle closes with a quarterly growth review, which stands for performance analysis and summary of learnings. It also serves as a planning workshop for new growth initiatives and gives space to get everyone involved sync on new product updates and targets.

What our clients like about it:
  • Retrospective, learning, optimization for next cycle
  • Looking at things from a higher perspective
  • Sync and clarity on new SoW; we focus on priorities

ADD-ON ACTIVITIES

Activities that can be included in the main Scope of Work.Β 

  • Search Optimization
  • App Preview Videos
  • 3D and Live-shooting Ads
  • Apple Search Ads
  • LTV Model Development
  • Onboarding Optimization
  • Minimum Viable Brand
  • and more…

adjustability of
the program

adjustability of
the program

The program runs in 3-month cycles. During each cycle, we reflect on your current needs and goals. Adjusting the scope of work is easy thanks to the credit system in which each activity is assigned a credit value.

Why TO GROW WITH
APPAGENT?

DISCOVER OPPORTUNITIES

We dig deep into data, past experiments, and revise existing channels. Then, we build a new strategy and optimize the budget based on best practices and relevant benchmarks.

CUSTOM-MADE CREATIVES

We create unique ad concepts and outstanding visuals that bring new users. Whether it’s an original concept or the 50th iteration, our in-house design team will continue delivering the highest quality.

PRODUCT OPTIMIZATION

Before the first penny is spent, our team helps you with the marketing analytics setup. We also build ROI prediction models to have a window into the campaign’s future performance.

DOUBLING ROI WITH A 67% ANNUAL GROWTH

How AppAgent pushed Kiwi.comΒ to 700M EUR turnover