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UGC AD BRIEF TEMPLATE

The UGC Ad Brief Template is a comprehensive document that outlines all project details and shooting specifications. Download it to provide clear direction to creators by filling in your custom video ad brief.

CREATIVE TESTING GUIDE

Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers. In this comprehensive guide, you’ll find clear explanations of the Goals, Methodology, Evaluation, and Next Steps needed for effective creative testing. 

RETENTION TO LTV CALCULATOR / PREDICTOR

Input your retention/ ARPDAU points to calculate your LTV and perform a visual analysis of the resulting LTV curve. Model what-if scenarios for your ROAS for new channels or cohorts. 

USER ACQUISITION VIABILITY CALCULATOR

The UA Viability Calculator is a table representing the whole UA funnel, from the first impression to the final ROAS. After we input existing data points and assumptions, a handful of simple formulas will transfer these to a “potential ROAS” figure, which we can then analyze and examine a variety of “what if” scenarios. 

UGC Filming Checklist

Incorporating user-generated video content into your marketing strategy means navigating some unchartered waters. To make things simpler for you, we’ve created a downloadable checklist based on the guidelines that AppAgent provides to actors before they create their UGC videos.  

UGC ADS LIBRARY

We created UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to ads in your preferred category or vertical. Our promise to you is to update the library frequently so you can stay up to date with the latest UGC trends. Happy scrolling!

Mobile Ad Creatives eBook

A comprehensive guide to help you develop engaging ad creatives that will grow your user base and revenue. Ten core topics condensed into a practical blueprint with examples from AppAgent’s creative studio.

Scaling Mobile UA with Ad Creatives Testing

33 pages of our best knowledge regarding creative testing plus real-life examples showing just how much of a difference using the right creative can make to your business economics. 

Mobile Video Ads Specifications Cheat Sheet

Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. That’s why we’ve summed up all of the available information from the biggest ad networks. 

HOW SKAdNETWORK WORKS

Before you get started with testing your mobile ad creatives, you might want to learn how the SKAdNetwork works. Check out this detailed schema.

Choose the Right Attribution Partner for your App

This decision tree should help you to quickly decide which mobile attribution partner is the best for your app. Whether to go with a big brand or the least expensive offer. 

Instagram Stories Ads Cheat Sheet for UA Managers

Create the best Instagram Stories Ads with the help of our best practices. Stories Ads are great for their expressiveness (vertical full-screen video), sound availability and atypical CTA (swipe up function). 

MOBILE AD ITERATIONS LOOP

This framework was created to guide you through the entire ad iteration process and help you answer the question, “What should I iterate in an ad?” 

APP STORES A/B TESTING LOOP

Need to change your store assets, but not sure what else can be tested? With this guide, you’ll be able to define the priorities of your tests in no time. 

Cheat Sheet: 5 Paywall Optimization Tests

This cheat sheet includes 5 key testing ideas for optimizing your paywall strategy, as well as the potential uplift you can anticipate. Keep in mind that each app is unique, and the impact of these tests may vary based on prior experiments and the existing optimization level of the paywall. 

Paywall Experiment Backlog

Optimizing paywalls involves continuous testing. To stay on track and monitor your progress, it’s critical to maintain an experiment backlog. You can use this template to highlight successful experiments, note conversion improvements, and record key learnings for future cycles. 

DOWNLOAD UGC AD BRIEF TEMPLATE

DOWNLOAD CREATIVE TESTING GUIDE

Download RETENTION TO LTV CALCULATOR / PREDICTOR

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Download USER ACQUISITION VIABILITY CALCULATOR

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Download UGC FILMING CHECKLIST

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Download MOBILE AD CREATIVES EBOOK

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Download SCALING MOBILE UA WITH AD CREATIVES TESTING ebook

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Download MOBILE VIDEO ADS SPECIFICATIONS CHEAT SHEET

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Download HOW SKADNETWORK WORKS Schema

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Download CHOOSE THE RIGHT ATTRIBUTION PARTNER FOR YOUR APP Decision tree

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Download INSTAGRAM STORIES ADS CHEAT SHEET FOR UA MANAGERS

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Download MOBILE AD ITERATIONS LOOP

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Download APP STORES A/B TESTING LOOP

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DOWNLOAD Cheat Sheet: 5 Paywall Optimization Tests

DOWNLOAD Paywall Experiment Backlog

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