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When it comes to creative strategy, there’s no magic pill for success. In this deck from Gamecamp Warsaw 2024, you’ll learn how a robust creative strategy can help you cut through market saturation, address attribution issues with targeting, and align product and marketing teams to overcome internal challenges.
The UGC Ad Brief Template is a comprehensive document that outlines all project details and shooting specifications. Download it to provide clear direction to creators by filling in your custom video ad brief.
Bring your creative testing process to the next level with AppAgent’s bulletproof method, backed by top mobile publishers. In this comprehensive guide, you’ll find clear explanations of the Goals, Methodology, Evaluation, and Next Steps needed for effective creative testing.
Input your retention/ ARPDAU points to calculate your LTV and perform a visual analysis of the resulting LTV curve. Model what-if scenarios for your ROAS for new channels or cohorts.
The UA Viability Calculator is a table representing the whole UA funnel, from the first impression to the final ROAS. After we input existing data points and assumptions, a handful of simple formulas will transfer these to a “potential ROAS” figure, which we can then analyze and examine a variety of “what if” scenarios.
Incorporating user-generated video content into your marketing strategy means navigating some unchartered waters. To make things simpler for you, we’ve created a downloadable checklist based on the guidelines that AppAgent provides to actors before they create their UGC videos.
We created UGC Ads Library to help you stay ahead of the curve. Feel free to browse the full database for general inspiration or skip to ads in your preferred category or vertical. Our promise to you is to update the library frequently so you can stay up to date with the latest UGC trends. Happy scrolling!
A comprehensive guide to help you develop engaging ad creatives that will grow your user base and revenue. Ten core topics condensed into a practical blueprint with examples from AppAgent’s creative studio.
33 pages of our best knowledge regarding creative testing plus real-life examples showing just how much of a difference using the right creative can make to your business economics.
Writing a brief for a creative department or an agency to make a video ad for your game or app might be a challenging experience. That’s why we’ve summed up all of the available information from the biggest ad networks.
Before you get started with testing your mobile ad creatives, you might want to learn how the SKAdNetwork works. Check out this detailed schema.
This decision tree should help you to quickly decide which mobile attribution partner is the best for your app. Whether to go with a big brand or the least expensive offer.
Create the best Instagram Stories Ads with the help of our best practices. Stories Ads are great for their expressiveness (vertical full-screen video), sound availability and atypical CTA (swipe up function).
This framework was created to guide you through the entire ad iteration process and help you answer the question, “What should I iterate in an ad?”
Need to change your store assets, but not sure what else can be tested? With this guide, you’ll be able to define the priorities of your tests in no time.
This cheat sheet includes 5 key testing ideas for optimizing your paywall strategy, as well as the potential uplift you can anticipate. Keep in mind that each app is unique, and the impact of these tests may vary based on prior experiments and the existing optimization level of the paywall.
Optimizing paywalls involves continuous testing. To stay on track and monitor your progress, it’s critical to maintain an experiment backlog. You can use this template to highlight successful experiments, note conversion improvements, and record key learnings for future cycles.
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