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Google Play and App Store optimization and creative best practices

This is part six of the Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: how to design compelling ads, understanding ad creative performance, A/B testing in stores and best practices we have learned while working for top publishers such as Supercell, Social Point, Gram Games and

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How to make a good video ads for mobile apps

How to make a good ads for mobile apps
Welcome to the fifth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com. 

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What is mobile creative strategy and how to create one

What is mobile creative strategy and how to create one
Welcome to the fourth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com. 

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How to build a brand for mobile app + branding examples

How to build a brand for mobile app
Welcome to the third part of our Mobile Marketing Creatives Series. In a series of ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games,

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How to increase app store conversion rate: spy on competitors

How to increase App Store conversion rate
Welcome to the second part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com.

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How to analyze app users’ and game players’ motivation

how to analyze app users' and game players' motivation
This is the first episode of the Mobile Marketing Creatives Series that aims to inspire you on how to best promote your app or game through thumb-stopping visuals.  The importance of player and user analysis According to Gonzalo Fasanella, CMO of Tactile Games, a deep understanding of players’ motivators is one of the main reasons why Lily’s Garden occupies top 100 grossing charts in the US with about $220K in revenues daily (according to Apptica). Gonzalo introduced

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Mobile Marketing Creatives Series – Ultimate guide on how to design ads and app store creatives

Mobile Marketing Creative Series
Today’s mobile growth is massively driven by paid user acquisition. Actually, mobile ad spend reached a 26% year over year growth to a whopping $240B in 2020 according to App Annie.  Such an acquisition is based on two pillars. First, user behavior events sent from the app back to ad networks providing signals for algorithms who the best users are. Second, ad creatives that make people click on a banner, video or playable ad

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How automation can simplify mobile ad production

Mobile video ads automation
Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. The fact is that mobile video ads are critical for effective user acquisition, however the production of these ads is heavily dependent on manpower. This is where automation can come in handy. Automation is a technical solution which helps generate a high number of video variants in far less time. What

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Efficiency in Mobile Ad Creatives Production: ACE Framework!

Ad Creatives Production
Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for their mobile app or game. The process should effectively merge art with science: it must create efficiency, reduce burnout, and provide your creative team with more time to focus on idea-making… the essential goal of any creative process. In this post, we will explore the Ad Creatives Execution (ACE) Framework,

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How to stop Apple rejecting your App Store app preview videos

Apple rejecting app preview videos
Every day Apple seems to get stricter with store assets. At least, that’s what we at AppAgent and other publishers have experienced. It’s increasingly common for app previews to be rejected because they “do not sufficiently reflect the app in use”. For an agency like us, with creativity in our mobile marketing DNA, this hurts. But Apple sets the rules, and we have to adjust. Here’s a summary of what we’ve learned about app store

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