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Welcome to the fifth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com. 
Welcome to the fourth part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com. 
Welcome to the third part of our Mobile Marketing Creatives Series. In a series of ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games,
Welcome to the second part of our Mobile Marketing Creatives Series. In ten episodes, we aim to provide insight and inspiration on creating thumb-stopping visuals to promote your app.  Subscribe to AppAgent’s newsletter today, and you’ll never miss future episodes where we cover: defining your unique selling proposition, developing a creative strategy, fake ads, and best practices we have learned while working for top publishers such as Supercell, Small Giant Games, Joom or Kiwi.com.
This is the first episode of the Mobile Marketing Creatives Series that aims to inspire you on how to best promote your app or game through thumb-stopping visuals.  The importance of player and user analysis According to Gonzalo Fasanella, CMO of Tactile Games, a deep understanding of players’ motivators is one of the main reasons why Lily’s Garden occupies top 100 grossing charts in the US with about $220K in revenues daily (according to Apptica). Gonzalo introduced
Today’s mobile growth is massively driven by paid user acquisition. Actually, mobile ad spend reached a 26% year over year growth to a whopping $240B in 2020 according to App Annie.  Such an acquisition is based on two pillars. First, user behavior events sent from the app back to ad networks providing signals for algorithms who the best users are. Second, ad creatives that make people click on a banner, video or playable ad
Every publisher has heard the phrase: “We need more ads and we need them fast!” over and over again from their user acquisition department. The fact is that mobile video ads are critical for effective user acquisition, however the production of these ads is heavily dependent on manpower. This is where automation can come in handy. Automation is a technical solution which helps generate a high number of video variants in far less time. What
Developing a robust ad creatives process should be a high priority for any mobile marketer that wants to have the best performing ads for their mobile app or game. The process should effectively merge art with science: it must create efficiency, reduce burnout, and provide your creative team with more time to focus on idea-making… the essential goal of any creative process. In this post, we will explore the Ad Creatives Execution (ACE) Framework,
Every day Apple seems to get stricter with store assets. At least, that’s what we at AppAgent and other publishers have experienced. It’s increasingly common for app previews to be rejected because they “do not sufficiently reflect the app in use”. For an agency like us, with creativity in our mobile marketing DNA, this hurts. But Apple sets the rules, and we have to adjust. Here’s a summary of what we’ve learned about app store
Did you know, that 400 000 000 daily active users are following Instagram Stories? 60% of Instagram users watch videos with the sound on 5-10 seconds, vertical format and ‘content generated’ look & feel of Instagram Stories Ads work the best? Well, many apps and game developers don’t. Instagram Stories Ads format is still not being used so much or is being overlooked, in comparison with other ad formats. This is wrong in our