A decision-maker’s guide to ad production partners for performance video, playables, UGC, and beyond. Let’s explore top 10 creative agencies for mobile games.
Why Creative Is Now the Primary Growth Lever in Mobile Gaming
For most of the last decade, mobile game growth was primarily a media-buying discipline. Budget, bid strategy, and channel mix were the dominant variables. Creative mattered, but it played a supporting role.
That balance has shifted.
Privacy changes have compressed the signal quality available to UA managers, making algorithmic optimization less reliable than it once was. At the same time, short-form video platforms have raised the creative bar to a level where generic ad production no longer generates competitive returns. The studios growing efficiently in 2026 are, almost universally, the ones treating creative as a strategic function and not a production cost.
That shift has made the choice of creative partner more consequential than at any previous point in mobile game marketing.
What Separates Strong Creative Agencies from Commodity Production
Not all creative agencies operate with the same inputs. The most important distinction for mobile game publishers isn’t production quality in isolation — it’s whether the agency’s creative output is informed by performance data.
Studios that hire a creative agency without a performance lens often end up with visually impressive assets that don’t convert. Conversely, creative agencies that operate in close proximity to UA management — either through integrated teams or direct data-sharing arrangements — can run structured creative experiments that compound over time.
The second distinction is format breadth. The mobile ad ecosystem now requires competency across multiple formats simultaneously: performance video, playable ads, UGC-style content, app store creative, and increasingly connected TV. Agencies that specialize in a single format serve a specific need well. Agencies that span multiple formats can execute a more unified creative strategy.
Both types have a place in this guide.
9 Best Creative Agencies for Mobile Games in 2026 & Beyond
AppAgent
Founded 2016 · ~40 people · Mobile games only
AppAgent occupies an unusual position in the creative landscape: it is one of the few agencies that integrates creative production with a full growth function – covering UA, ASO, data analysis, and live-ops under a single roof and with a singular focus on mobile gaming.
That integration matters because creative strategy at AppAgent isn’t developed in isolation. It flows directly from performance data and player research. When AppAgent begins a new engagement, the process starts with the GamePlan™ diagnostic. It’s a structured audit that identifies growth opportunities across UA, ASO, creative, and product before any ads are produced.
For Marvel Puzzle Quest (published by 505 Games), that diagnostic identified five new creative directions built on research into what actually motivates the game’s players. Combined with six conversion-rate hypotheses for App Store testing, the creative work fed directly into a broader growth program that produced a +101% improvement in Day-7 ROAS year-over-year on Android and unlocked previously unprofitable Meta campaigns with a +56% YoY ROAS uplift.
The agency has worked with Supercell, Metacore, Goodgame Studios, InnoGames, and Scopely, and has been named App Marketing Agency of the Year at the App Growth Awards multiple times. Its annual creative strategy event, the Mobile Ad Eaters Retreat, draws senior creative and UA professionals from across the industry.
For studios that want creative and performance to operate as one unified function — not two separate workstreams — AppAgent is the reference point on this list.
Best for: Mobile game publishers who want creative strategy rooted in performance data and player psychology, managed within an integrated growth partnership rather than a standalone production engagement.
Work Dog Studios
Founded ~2022 · ~10 people · Mobile games only
Work Dog Studios was built by the leadership team that previously ran Consumer Acquisition, and it brings that performance heritage to a craft-first creative operation. The studio focuses on 2D and 3D animation, live action, and high-quality video production, with a deliberate preference for human-made creative over AI-generated output.
Clients include Wooga, Supercell, Rovio, Zynga, Roblox, and SEGA. The small team means access is constrained and the studio is selective about new engagements — but for publishers where creative quality is the primary brief, Work Dog consistently delivers at a high level.
Best for: Studios that place a premium on craft quality and want a senior production partner with genuine gaming context, rather than a high-output automated operation.
Playsense
Founded 2022 · ~80 people · PC, console and mobile games
Playsense was spun out of Wargaming’s Belarusian studio and has built a creative operation centered on Unreal Engine-powered trailers, cinematics, and premium marketing assets. The team’s background in game development gives their creative output a visual authenticity that purely marketing-oriented studios often can’t replicate.
Their work spans game trailers, app store creatives, brand video, and paid media assets — particularly well-suited to publishers whose games have the visual fidelity to justify cinematic production.
Best for: Mid-core and hardcore game publishers looking for premium trailer production, app store creative, and cinematic-quality brand video.
Sett
Founded 2022 · ~120 people · Invite-only
Sett is an AI-first creative studio that has grown rapidly since launching, having raised $27M in funding and built a reputation around playable ads and interactive ad formats. The agency currently operates on an invite-only basis, with clients including Superplay, Tripledot, Rollic, and Good Job Games.
Their AI-driven production model enables high creative volume with structured iteration – particularly well-suited to studios running aggressive testing programs.
Best for: Publishers focused on playable and interactive ad formats, willing to engage early to secure a spot in the client roster.
Liniad
Founded 2008 · ~50 people · Mobile games
Liniad is one of the longest-established creative agencies in mobile gaming, with a client roster that includes Zynga, Rovio, Scopely, Playtika, and Warner Bros. Games. The agency covers both video creative production and playable ads, supported by a proprietary playable dashboard that allows rapid iteration and A/B testing without requiring engineering resources.
The combination of creative production and UA management capability in a gaming-specialist setting makes Liniad one of the more versatile options for publishers seeking both services from a single partner.
Best for: Mobile game publishers looking for a gaming-specialist creative agency that also manages paid UA, with particular strength in playable ad development.
Kaizen Ad / Septeni America
Founded 2013 · ~50 people · Apps and games
Kaizen Ad built a strong track record as a data-driven creative production partner for mobile games, with particular depth in the Asian market and a growing North American presence. In 2025, the mobile gaming creative division was transitioned to Septeni America, a subsidiary of the Septeni Group.
Publishers engaging with this capability today should approach it under the Septeni America brand. The core team and expertise remain largely intact.
Best for: Publishers targeting Asian markets or those looking for a data-informed creative partner with an established track record in mobile game advertising.
Flixr
Founded 2020 · ~30 people · Apps and games
Flixr specializes in UGC-style and creator-style short-form video optimized for TikTok, Meta, YouTube, and connected TV. The agency is structured around creative velocity — high output, fast iteration, and systematic testing rather than episodic production runs.
Clients include Zynga, King, Dream Games, and Netmarble. For publishers running significant paid budgets on TikTok and Meta, Flixr’s format expertise and output capacity make it a strong candidate.
Best for: Mobile game publishers looking to build and scale UGC and short-form video creative pipelines across social platforms.
RocketShip HQ
Founded 2018 · ~16 people · Apps and games
RocketShip HQ has evolved from a traditional UA agency into a team that combines AI-assisted creative production with performance media management. It is most relevant in the creative context for studios that need fast, accessible-cost ad creative alongside ongoing UA support.
Best for: Casual and hypercasual studios that need UA and creative managed together at accessible price points, with a lean engagement model.
Miri Growth
Founded 2017 · ~35 people · Apps and games
Miri Growth operates with an integrated UA-and-creative model built around high output and fast testing cycles. In 2022, the agency was acquired by MSQ Partners, and its founding leadership has since departed. The core process capability remains.
Best for: Casual game studios prioritizing volume and iteration speed over premium production values, with UA and creative managed under a single contract.
How to Choose the Right Creative Agency for your Mobile Game?
The right creative partner depends on what you’re actually trying to solve.
- If your UA is running and creative is the bottleneck: Start with agencies that have a documented track record of improving creative performance specifically — not just producing high-quality assets, but improving conversion rates and ROAS through structured creative testing.
- If you’re building from scratch: Look for agencies that can span multiple formats (video, playable, UGC) and have the analytical capability to tell you which formats to prioritize for your game and audience.
- If brand presentation matters as much as performance: Agencies with cinematic production capability such as Playsense serve a different brief than performance-first shops. Both are valid. They’re solving different problems.
- If you want creative and performance integrated: This is where integrated agencies like AppAgent are structurally differentiated. When the team building your creative is the same team running your UA, the feedback loop between performance signals and creative iteration is shorter, faster, and less subject to the coordination friction that degrades output quality when agencies work in silos.
The agencies on this list span the full range of those needs. Match the agency’s actual documented capability to the specific problem you’re solving and the right choice becomes straightforward.
A Note on Authorship
This guide was compiled by AppAgent, a mobile game growth and creative agency founded in 2016. The agencies featured here reflect genuine assessment based on years of direct industry observation — including client conversations, competitive engagements, and in some cases active collaboration with these teams.
Placement on this list is not available for purchase. AppAgent’s own entry has been written to the same factual standard as all other inclusions.
