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Ad monetization waterfalls might sound confusing, but the principle behind them is reassuringly simple. In this in-depth article, we look at what ad monetization waterfalls are and why setting eCPM floors is an essential part of maximizing your return. A little bit of work can ensure your app is maximizing its potential for profit. This is a guest blog post by Jacopo Guanziroli who provides consultancy for AppAgent on ad monetization topics. Jacopo worked at
  For sustainable mobile app growth you need to focus on activation first, not acquisition! Read about how you can avoid the ‘leaking bucket’ problem and grow efficiently. Here’s a recent conversation that I had:“We want to double our mobile app user base in the next 6 months with a budget of $150,000. You’re the experts on app growth hacking and can help us, right?” I took a deep breath. “I don’t know,” I
Learn what ad monetization means, which mobile ad formats you can use, why eCPM matters and the best ad networks for monetization in 2019. This is a guest blog post by Jacopo Guanziroli who provides consultancy for AppAgent on ad monetization topics. Jacopo worked at Barcelona-based Social Point as Ad Monetization Manager. Alongside AppAgent he works with Flaregames and The Breach Studios. The idea of ad monetization is that you can generate a sustainable revenue
Looking back at the year 2018, I’ve been very fortunate to have a chat with two very smart and interesting guys. One is the CEO of a small Swedish studio called Gold Town Games and the second a UA manager at an awarded publisher called Small Giant Games from Finland which was recently acquired by Zynga for $700M. In case you couldn’t attend Sweden Game Conference or PG Connects Helsinki last year, here is
This is a guest post by Jakub Chour, Mobile Marketing Manager   Getting 5-star ratings for your app is one surefire way of increasing downloads. They help users to understand what makes your app special, and to give them confidence they’re making the right choice before an install. Ratings can also play a role in raising your app’s ranking too. At AppAgent we’re experts at helping developers promote their apps. Here are our top
Feel ready to go abroad with your app or are you already there but you lack a budget and your investors suddenly decided to give it a try? But how can you do that with more certainty? How to scale your campaigns and deliver a result that will speak for itself? Let Jakub Chour, Mobile Marketing Manager, introduce you to 5 steps you need to do in order to make your campaigns work on
Too many developers believe that they have an incredible product and want to scale acquisition immediately, even though it isn’t quite ready for a push. Founders and product managers often believe that effective marketing can overcome product defects, grow revenue and help them reach break even. But it can’t. This dance results in big budgets being spent on advertising – all of which is wasted because: if your product sucks, your marketing suffers. Why
This is a guest post by Jakub Chour, Mobile Marketer & Marketing Technologist. High churn rates are a common problem in the mobile app world. Some users may abandon your app because of bad user experience. Some might simply forget about your app. Sometimes, you just don’t know. Today, when Cost Per Active User can be tens of dollars, every user that you can retain is valuable. In this blog, I’ve outlined a strategy
Three weeks ago I attended the PGC Helsinki conference where I’ve represented AppAgent in a panel discussion about “LTV for mobile apps” organised by Mika Levo from Pollen VC. The topic is incredibly complicated, and it proved impossible to discuss everything in just 20 minutes. To provide a complete perspective on LTV, I’ve decided to produce this blog outlining what I’ve learned from my own experiences and those of experts from Rovio, Miniclip, Wooga,
Today’s post is part of my guest chapter from an upcoming book called “Advanced ASO” by Moritz Daan and Gabe Kwakyi. I cover the whole featuring process, all tips & tricks learned in past 7 years with dozens of examples and data. The post below focuses on the impact of iOS11 on featuring. The book was released in August 2017 and you can order on the official ASO Ebook website. A place everyone wants