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MOBILE growth INSIGHTS

Illustration of a smartphone with devil horns symbolizing the '11 Sins of Mobile Marketing' as discussed in GamePlan™ audits for mobile game growth strategies.

The 11 Sins of Mobile Marketing: Lessons from Growth Audits

Martin Jelinek
Martin Jelinek

As the mobile app industry evolves, many companies struggle to keep up with the latest trends and adapt through effective strategies. As a s...

Developing a Creative Strategy for Mobile Games-Hero-Image

How to Develop a Creative Strategy for a New Mobile Game

Petr Fodor
Peter Fodor

What exactly is a creative strategy, how do you build one, and how do you achieve the "sex appeal" of your game?

Illustration of a character comparing two game themes on mobile screens to find the best market fit, representing steps in early game development.

How to Find a Game-Market Fit Early and Efficiently

Petr Fodor
Peter Fodor

Today, a robust go-to-market strategy is essential for success, it can no longer be an afterthought.

Illustration of a character presenting concepts of audience targeting and game idea generation, representing the initial stages of developing a new mobile game.

Where to Begin when Developing a New Mobile Game

Petr Fodor
Peter Fodor

Where should you start with the development of a new mobile game: do you begin with the idea or the audience?

Illustration of a character pointing to a flowchart, symbolizing strategic planning for mobile gaming studios, part of AppAgent's Navigating Chaos series on game strategy.

Navigating Chaos: How To Develop a Successful Strategy For a Mobile Gaming Studio

Petr Fodor
Peter Fodor

This series will provide insights on how to approach business strategy in the post-IDFA world, specifically within the gaming sector.

The Ultimate Guide to Finding & Collaborating with UGC Creators

The Ultimate Guide to Finding & Collaborating with UGC Creators

Screenshot 2022-04-25 at 18.34.29
Annie Gense

In this article, we explore the significance of working with UGC, the benefits of collaborating with content creators, and where to find the...

WINNING THE GROWTH GAME THE CAC PAYBACK PERIOD AND FLYWHEELS

Winning the Growth Game: CAC Payback Period and Flywheels

Roy Carrasco
Roy Carrasco

When it comes to mobile growth, there's a secret recipe that blends investment, customer acquisition, and making a profit. This article is a...

Mobile App Onboarding: 4 examples of successful new user flows

Mobile App Onboarding: 4 Examples of Successful New User Flows

Krystina Zaremba 1
Krystina Zaremba

Practical new user flow examples, along with tips and psychological tricks to help you improve your mobile app onboarding process.

Mobile App Onboarding: 5 Paywall Optimization Strategies

Mobile App Onboarding: 5 Paywall Optimization Strategies

Tanya Vasilieva
Tatiana Vasilieva

This is the fifth part of the Mobile Growth Series, which aims to help you take your subscription app to the next level. In each episode, we...

Unlocking Venmo's Winning Growth Strategy How the App Achieved $935M in Revenue

Unlocking Venmo's Growth Strategy: How the App Reached $935M in Revenue

Tanya Vasilieva
Tatiana Vasilieva

The goal of this article is to dissect Venmo’s growth strategy brick by brick and suggest how you can apply it to your business.

Mobile App Onboarding: Proven Methods for Boosting User Retention & Conversions

Mobile App Onboarding: How to Boost User Retention & Conversions

Tanya Vasilieva
Tatiana Vasilieva

Learn how to optimize four critical areas of the FTUE process, including the Splash screen, Welcome screen, Sign-up screen, and Opt-in scree...

How to Profitably Scale a Subscription App: Achieving Growth & Maintaining Profitability

How to Profitably Scale a Subscription App: Achieving Growth & Maintaining Profitability

Roberto Sbrolla
Roberto Sbrolla

Maximize your subscription app's profitability with our guide on calculating ROAS and optimizing key metrics like LTV, CPI, and CR.

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