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What is mobile app deep linking?

Mobile apps deep linking
If you are a developer or marketer working in mobile, you’ve probably heard the term ‘deep linking’. But what is it, and how can you leverage deep links for your app or game?  A deep link launches an app and opens a specific landing page within an app when a user clicks a link on a web page or another app. Deep links can significantly improve user experience and conversion rates. Here are some of

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How to set up post-install events for mobile attribution analytics

Post-install events
Today, mobile marketers must look beyond the installation of their app or game to find a new currency through which to analyze and optimize mobile app marketing. Post-install events play a crucial role in this process.  What is a post-install event? A post-install event is any event or action taken by the user after they have downloaded an app. A post-install event can be an app start, registration, usage metrics such as time spent

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How do real-life companies use lifetime value predictions

LTV predictions
Ever wondered how to set up a solid Lifetime Value (LTV) model and predict the Return on Investment (ROI) for your app? No worries, we’ve got your back! Being overwhelmed by the complexity and number of different prediction concepts is normal even for big companies. That is why Martin Jelinek, Head of Marketing at AppAgent, decided to map out how LTV predictions are being handled by top apps and games publishers and compare it with what

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What’s the best mobile attribution partner for your app?

Mobile Attribution Tools
Last Updated: September 13th, 2022 To learn more about the mobile app marketing industry and best practices, sign up for the AppAgent newsletter here. There is a moment in the production process of an app with a growth ambition, when you need to expand your marketing efforts beyond the Facebook and Google duopoly. This is when you need to choose and implement a mobile attribution tool. Choosing the right partner can save you a

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Summary of the Complete Guide on Predictive LTV modeling

Guide on Predictive LTV Modeling
AppsFlyer together with AppAgent and Incipia has published a comprehensive guide on predictive LTV modeling which is a must-read for mobile marketers, UA managers and marketing analysts. We interviewed top experts from companies such as Rovio, Hutch Games, Wargaming, Joom, Wolt, Blinkist, Kiwi.com and Boombit to provide a comprehensive view on how LTV modeling differs for various business models.   What you will learn:– What are the 3 main approaches to LTV predictions– Methods

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The principles of mobile ad attribution, analytics and tracking

Mobile attribution analytics
To learn more about industry insights and best practices, sign up for the AppAgent newsletter here. Why it’s impossible to effectively grow your app or game with mobile ads without having attribution tracking in place? Continue reading. It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll reach a point when you need to measure the effectiveness of your user acquisition campaigns.

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VIDEO: Building Mobile Marketing Analytics Step-by-Step

Listen AppAgent’s Marketing Analyst Martin and Data Analyst Vítek talk about building mobile marketing analytics step-by-step. During their livestream on the Mobile Marketing Experts Facebook group they recently talked why they have decided to build our own marketing analyst stack instead of buying it. You will also see how they build it, step by step, which additional tools they picked and why, how we connected data and designed source tables. When you last till the end,

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Mobile analytics setup for a data-driven soft launch

Mobile analytics for soft launch
The soft launch of a mobile app is all about collecting data. But what happens if you’re a CMO, mobile marketer or a product marketing manager at a mobile startup unfamiliar with the necessary tracking and technicalities of data collection? Don’t worry. This practical guide describes in detail which product and marketing analytics you need to have in place before you acquire your first cohort of users. App and game publishers should approach the

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The 3 essential pillars of mobile analytics

mobile-apps-minimum-viable-analytics-tools
It’s clear today that you can’t grow a mobile business without proper analytics. But what does “proper analytics” mean? Startup founders and product managers often don’t have the skills and knowledge required to build – or buy – a proper marketing analytics setup. Lack of competence in this key area often leads to the team being trapped with a poor analytics infrastructure, which can become a painful limiting factor as the business starts to

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Cracking the complexity of Lifetime Value in freemium games

Three weeks ago I attended the PGC Helsinki conference where I’ve represented AppAgent in a panel discussion about “LTV for mobile apps” organised by Mika Levo from Pollen VC. The topic is incredibly complicated, and it proved impossible to discuss everything in just 20 minutes. To provide a complete perspective on LTV, I’ve decided to produce this blog outlining what I’ve learned from my own experiences and those of experts from Rovio, Miniclip, Wooga,

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