World Hockey Manager
100,000 new hockey game players monthly, acquired profitably
400%
increase in the volume of installs with positive ROI
Expanding from FB to Google Ads, Twitter, Vkontakte, ASA, Snapchat and Reddit
About world hockey manager mobile game
A Swedish game studio called Gold Town Games published their World Hockey Manager game for true hockey fans.
As a coach, you manage players, match strategy, and training facilities to become the best team in the world.
AppAgent provided us with top-notch knowledge and insights during the development phase of World Hockey Manager. They are always well-prepared and structured. They challenge us and drive us forward.
PÄR HULTGRENCEO of Gold Town Games
The brief
To support Gold Town Games with the release of their first game including go-to-market strategy, product advisory and user acquisition after the launch.
The solution
AppAgent developed a soft-launch strategy after two-day on-site workshop with management team. Our team, including an ex-EA Mobile producer of Madden NFL helped them improve the game.
AppAgent has built predictive ROI reporting with financial forecasting to further support the client, providing information to grow the game and their business in the App Store and Play Store.
AppAgent's Conclusion
“The game was released in fall 2017, after being soft launched for a couple of months in countries where hockey is popular. To scale the acquisition, we had to find the right creatives and develop an initial audience. Only then were we able to fine-tune targeting and improve performance.”
