Trivia Crack
How GamePlan™️ boosted the ROAS of a leading trivia game
76
prioritized opportunities for ASO, UA, Data & Creatives, ready to execute on
Improved ROAS from paid UA and increased margins month-over-month immediately after the initial implementations
About Etermax mobile game
Trivia Crack is a trivia juggernaut that has accumulated 600 million downloads worldwide since its launch and has more than 150 million active users annually.
The game, audited in GamePlan™️, had to fight a plateau in growth and find the best way to optimize ROAS on marketing activities affected by LTV instability introduced by recent brand and product updates.
the brief
Etermax has a highly talented in-house marketing and data team. The management’s idea was to take their 10-year-old game, Trivia Crack, to AppAgent for a complete growth checkup.
The request? “Are we still a fit? How can we perform even better? Where are the growth opportunities?”
THE SOLUTION
Within 4 weeks, the AppAgent team completed a full audit of Trivia Crack’s UA, ASO, Data, and Creatives. In the end, a total of 76 prioritized recommendations were presented to the Etermax team.
All the insights gathered during the audit, have been shared in different walkthrough presentations with the right stakeholders.
The most critical takeaways AppAgent delivered to Etermax were to a) leverage their brand, b) master incrementality, and c) focus on margin.
GamePlan™ also delivered a clear creative strategy with five new creative directions, optimized for performance and based on audience and competitor analysis.
A final executive summary with main strategic opportunities and insights from GamePlan™ were shared through presentations, with growth opportunities prioritized in a ‘Growth Backlog’ for the Etermax team to execute.
We valued AppAgent’s ability to identify improvement opportunities and prioritize them in an orderly and judicious manner. They have a highly specialized team that was able to provide us with a fresh and unbiased perspective.
Joaquin ToroChief Planning Officer at Etermax
Tips by AppAgent
Audit Your Growth Strategy Regularly
Don’t guess—get a full audit. AppAgent’s deep dive into Trivia Crack revealed hidden opportunities for growth. A full audit of user acquisition, creatives, and data with GamePlan™ can ensure your strategy stays relevant and effective.
Pay Attention to Margin
Maximize your users’ LTV through LiveOps and FTUE improvements. Focus the budget on what’s delivering the best results, and scale user acquisition efforts when it makes sense to do so. This approach ensures you’re investing resources where they’ll have the most impact.
Invest in Creative Testing
An always-on campaign testing new concepts is key to staying relevant. Testing on Meta can increase your chances of finding high-performing ads. This approach helps stabilize and improve your main campaigns by continuously identifying new top-performing creatives.
AppAgent’s Conclusion
“By acting on prioritized backlog insights, the overall margin of marketing operations improved by +44% month over month, with the ROAS from paid campaigns increasing consistently over time.
Additionally, new KPIs and benchmarks for UA campaigns were established to ensure better outcomes in the short and long term.”
