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The LTV > CPI Playbook:
a guide to maximizing your game's profitability

Portrait of Roberto Sbrolla, Growth Team Lead at AppAgent

by Roberto Sbrolla, Head of the Growth Team / AppAgent

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"Imagine a map that helps you see the system, improve ROAS, and grow profit. The 17 enablers in this playbook can spark real, profitable growth." - Peter Fodor, CEO

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Portrait of Roberto Sbrolla, Growth Team Lead at AppAgent
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Why this Playbook matters

The heart of mobile game profitability lies in a simple yet transformative equation: Lifetime Value (LTV) must exceed Cost Per Install (CPI). This playbook shows you how to drive LTV up and CPI down.

What You'll Learn:

  • How top-performing studios build a competitive advantage in both LTV and CPI.

  • The strategic tools & mindsets required to navigate today's competitive gaming landscape.

  • How to make confident, data‑driven decisions that compound ROAS over time.

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